#Japan #Tokyo #HIKE #School Lunch Master! #NAKANISHI MFG.

Innovative Marketing Strategy: HIKE's 'School Lunch Master!' Promotion

In an exciting move to promote the smartphone simulation game 'School Lunch Master!', HIKE Inc., based in Shinjuku, Tokyo, has partnered with NAKANISHI MFG. Co., Ltd. to run an innovative advertising campaign targeting university students. This campaign involves strategically placed food tray ads across 39 universities in Japan, creating a significant impact within the crowded marketing landscape.

Understanding 'School Lunch Master!'

'"School Lunch Master!" takes players on a unique journey where they can build their very own lunch center in a fantastical world. Unlike typical simulation games, this title focuses on managing the behind-the-scenes operations of a school lunch service, such as kitchen equipment, layout design based on hygiene management, and more. Players will gain insights into real-life food service operations while enjoying a whimsical gaming experience.

The game is available for free on both iOS and Android platforms, making it accessible for students who want to blend fun with education about food service management.

A Direct Reach to the Target Audience

NAKANISHI MFG. boasts a strong presence in the school food service equipment industry and has leveraged its expertise to create 'School Lunch Master!' This game not only provides entertainment but also serves as a gateway to understanding the complexities of food service operations. HIKE aims to enhance brand recognition among younger audiences by integrating the advertisements into their daily lives—specifically, through university cafeteria food tray ads.

Key Advertising Points

HIKE focused on three main points to maximize the effectiveness of the tray advertisements:

1. Choosing High-Compatibility Advertising Platforms: By selecting locations where the target audience eats—like school cafeterias—HIKE ensured that the ads resonate well with the game's theme of food and dining.

2. Design That Reflects the Game's Universe: The design of the tray ads aims to immerse users in the 'School Lunch Master!' universe, as they will constantly encounter the ads while eating, reinforcing the game's imagery and concept.

3. Easy Navigation to Download: A QR code embedded within the ads facilitates a direct link to the download page, allowing interested viewers to quickly access the game and boost download rates.

Advertising Campaign Details

The advertising campaign is set to run from April 1, 2026, to April 30, 2026, utilizing trays at cafeterias in 39 universities across Japan. This approach highlights NAKANISHI MFG.'s reality as a manufacturer of actual school lunch equipment while creatively promoting the fictional and fantastical elements of the game.

HIKE’s support extends beyond mere ad placements. They offer a comprehensive service that includes planning, creative design, and media selection to effectively resolve corporate challenges. Interested businesses can reach out to HIKE for consultations to craft tailored advertising strategies.

For inquiries, please visit HIKE's contact page.

About HIKE Inc.

Founded on March 14, 2018, HIKE Inc. specializes in a variety of services, including animation, live entertainment, merchandising, rights management, game development, content marketing, and creative production. Their mission is to facilitate a seamless connection between companies and their marketing goals.

Location: 3F & 4F JRE Nishi-Shinjuku Terrace, 2-4 Nishi-Shinjuku, Shinjuku, Tokyo, Japan.

For more information, visit HIKE's official website.

Note: The game's content is based on a modeling of actual tasks in food service and does not guarantee depictions of real job roles, assignments, or responsibilities.

©HIKE Inc.
© NAKANISHI MFG. CO., LTD.