happy® Launches 48oz Ready-to-Enjoy Cold Brews at Kroger Stores

Happy® Expands into Cold Brew Market with New 48oz Bottles

In an exciting move, lifestyle coffee brand happy®, co-founded by renowned entrepreneur Craig Dubitsky and celebrated actor Robert Downey Jr., is venturing into the rapidly expanding refrigerated coffee segment. This expansion comes with the introduction of their new 48-ounce Cold Brew, which hits the shelves first at Kroger stores across the nation this April.

This launch marks a notable milestone for happy®, as it represents the brand's inaugural foray into a shareable beverage format. Designed to cater to the growing demand for ready-to-drink coffee options, the new product is available in two varieties: the classic Cold Brew and the expertly crafted Perfect Vanilla Cold Brew. Both options are unsweetened and made from 100% Arabica beans, ensuring a smooth, well-balanced taste that coffee enthusiasts can savor straight or customize with personal touches at home.

With the new Cold Brew, happy® aims to bridge the gap between premium coffee experiences and convenient consumption, aligning perfectly with modern consumer lifestyles. The drink is packaged in large, 48oz bottles that can serve approximately four 25-calorie servings, making it an ideal choice for gatherings, sharing with friends, or keeping in the fridge for personal enjoyment throughout the week.

Craig Dubitsky, the visionary behind happy®, expressed enthusiasm about this latest venture, stating, "Cold brew continues to be one of the most dynamic areas of coffee, and entering the refrigerated multi-serve space is a natural next step for us." He further emphasized that partnering with Kroger was a strategic decision that enables happy® to reach a broader audience while maintaining their commitment to quality.

The launch at Kroger signifies a pivotal moment in happy®'s ongoing national retail expansion. Available at various Kroger banners, including Ralphs, Fred Meyer, King Soopers, and others, this new ready-to-drink option is designed to elevate everyday coffee rituals, transforming them into something special and shareable. Consumers can now enjoy a high-quality cold brew from the comfort of their homes, affirming happy®'s mission to enrich daily experiences.

Additionally, happy® continues to build upon its renown in the ready-to-drink category by providing thoughtful sourcing, rich flavors, and commitment to community well-being. The brand is also proud to support mental health awareness initiatives in collaboration with the National Alliance on Mental Illness (NAMI), as evidenced by the QR code on their product packaging that connects customers with vital resources.

As the competition within the cold brew market heats up, happy® is poised to create meaningful moments for coffee lovers, solidifying its place as a leader in innovative beverage options. Consumers looking for a refreshing yet indulgent coffee experience should keep an eye out for happy®’s new Cold Brew on their next grocery run. For more information on happy® and their range of products, visit happyproducts.com.