#Japan #Butter #Okayama #CANOBLE #Baking

A New Era of Baked Goods: CANOBLE BROWN NATURAL

On April 24, 2025, National Department Co., headquartered in Okayama, Japan, will unveil its new baking brand, CANOBLE BROWN NATURAL. This latest venture combines the art of fermentation and the richness of butter to redefine the world of baked goodies. As part of this launch, customers can look forward to purchasing the newest treats from the official online store, with a selection available for single-item sales starting April 29 at the Tokyo factory.

The Essence of Flavor

The philosophy behind CANOBLE BROWN NATURAL is rooted in the belief that the natural sweetness of wheat can only be fully realized through fermentation. Yeast, instead of sugar, is employed to draw out the true umami flavor that lies within the ingredients. This understanding primarily resides with seasoned bakers, and CANOBLE BROWN NATURAL aims to showcase it beautifully.

Having operated a German bread specialty store for over two decades, National Department has always cherished sourdough and rye yeast. The new brand is an evolution of that ethos, infusing butter expertise into baked goods, thus laying the foundation for CANOBLE BROWN NATURAL.

The aroma of freshly baked crusts, the sweetness nurtured by fermentation, and the rich finish from butter come together in perfect harmony. Instead of riding trends, they focus on a philosophy rooted in structural design, proving the art of deliciousness through meticulous technique. The essence of their message is simple: everything lies within the baked brown.

The Packaging Narrative

The packaging for these delightful sweets artfully illustrates Compagne, Brot, and butter, symbolizing the brand’s journey from its humble beginnings as bakers to the present as innovative confectioners. This visual storytelling is a map of their experience, rich with technique, memory, and the essence of ingredients.

A Closer Look at the Offerings

Butter Sandwich

This tantalizing treat consists of two types of sablé (whole grain and honey biscuit) blended with two different fermented flakes: rye yeast and levain liquid fermented dough. Topped with a sugar cream made from browned butter and toffee, and complemented by fluffy buttercream and cacao liqueur-soaked raisins, each layer offers a sensory explosion of aromas and textures. Priced at 2,680 JPY (tax included) for six pieces (three of each type), it’s a symphony of flavor.

Cheesecake

A unique take on cheesecake, this dessert features a shell made from Graham crackers and butter mixed with fermentation flakes. The dessert embodies a tiered experience with a New York-style cheesecake layer, butter milk pudding in the middle, and a light buttercream on the base. Priced at 2,680 JPY, it promises a delightful combination of depth and fluffiness, inviting you to experience a new world of cheesecake.

Assorted Baked Treats

As an embodiment of the team's philosophy about the inextricable link between fermentation and flavor, this assorted set includes five types of baked goods (honey biscuit, Graham, chocolate, nut, and whole grain), two pieces of each, totaling 10 pieces for 2,680 JPY. Every piece is individually packaged, ensuring utmost freshness. Enjoy the deep, authentic flavors reminiscent of artisanal German bread in these baked delights.

Buying Information

The brand CANOBLE BROWN NATURAL will be available starting April 25, 2025. To purchase, visit the National Department's official store at National Department Store. From April 29, some products will also be available at their Tokyo factory.

Visit their social media for updates:

• - Facebook
• - Instagram

For direct inquiries, the National Department Tokyo factory can be reached at 03-6421-1861. Note that operational hours and stock availability may require a phone confirmation.

National Department Co.
Location: 9-2 Tenjincho, Kita-ku Okayama, Japan.