#TOGETHXR #Sportsish #Lily Shimbashi

TOGETHXR Partners with Sportsish for Empowering Women's Sports

In a groundbreaking move, TOGETHXR, the fast-rising force in women’s sports media, has entered into a strategic partnership with Sportsish, a trailblazer in female-oriented sports storytelling. This collaboration signifies not only an equity investment but also a pivotal step towards enhancing the narratives around women in sports and their passionate fan base. As the most popular brand of its kind, TOGETHXR is set to harness the strengths of both companies to push boundaries, champion female athletes, and engage a broader audience.

TOGETHXR, co-founded by illustrious athletes like Alex Morgan and Sue Bird, has made significant strides in building a community that uplifts women's sports. The company has rapidly grown its social media following, boasting an impressive 4 million fans. Alongside this, they have developed a diverse range of content, encapsulating podcasts, documentaries, and prominent conversations around sports culture. The addition of Sportsish, led by founder Lily Shimbashi, is a natural fit for TOGETHXR’s mission to celebrate and empower women athletes and fans alike.

Expanding the Conversation

The strategic partnership will allow both organizations to synergize their content creation efforts. With an aim to make sports narratives more inclusive, the collaboration will focus on projects like “Bestie Bowl,” a unique franchise starring NFL players. This innovative series will not just entertain but also foster camaraderie among athletes, making sports culture more relatable and engaging for fans.

This fresh partnership represents a powerful union that broadens the scope of storytelling around female athletes and their unique experiences.