Toshi Yoroizuka's Golden Week Special Event
This year, the renowned patisserie
Toshi Yoroizuka will host a much-anticipated special event on
May 2, 2026. Located at the
Atelier store in Suginami, Tokyo, the event will showcase
freshly baked financiers, a delectable treat made from carefully selected ingredients.
As part of the Golden Week tradition, this event has gained immense popularity, attracting numerous customers eager to taste the unique offerings. The highlight of this year's event will be the use of
rich browned butter for the financiers, which are known for their moist texture and rich vanilla aroma. This exclusive experience allows patrons to enjoy these delights fresh out of the oven, providing a perfectly crispy exterior while maintaining a soft and juicy inside. The burst of buttery flavor will leave a lasting impression on your palate.
In addition to these exquisite financiers, attendees can also look forward to a range of other offerings. Limited-time
cream puffs and
iced coffee, perfectly paired with the financiers, will be available for all visitors to enjoy.
Event Details:
- - Date: May 2, 2026 (Saturday)
- - Time: Around 11:00 AM to 2:00 PM
- - Location: Toshi Yoroizuka Atelier, 1-8-3 Kamitakaido, Suginami, Tokyo, 168-0074
- - Nearest Station: 1-minute walk from Hachiman-yama Station on the Keio Line.
Meet Chef Toshihiko Yoroizuka
The event will also feature Chef Toshihiko Yoroizuka himself, who will be present at the shop to connect with customers and share his passion for pastry. He founded Toshi Yoroizuka in 2002 after honing his skills for eight years in Europe, coupled with two years of extensive preparation. His philosophy revolves around lovingly creating pastries from the finest ingredients, ensuring that every product elevates the essence of baked goods.
Toshi Yoroizuka is known for its
Counter Dessert concept, in which customers can watch the pastry chefs craft desserts right before their eyes, adding a sense of live artistry to each experience. Additionally, the brand has its own cocoa farm in Ecuador, showcasing a dedication not only to quality desserts but also to sustainable sourcing practices.
With two locations in Tokyo (Kyobashi Edogrand and Studio) and one in Kanagawa (Odawara Ieyasu Yoroizuka Farm), the brand also offers online shopping for those unable to visit in person.
Company Overview
- - Name: San Celite Co., Ltd. (Toshi Yoroizuka)
- - Headquarters: 2-2-1 Kyobashi, Chuo-ku, Tokyo, 1st Floor Edogrand Building
- - CEO: Toshihiko Yoroizuka
- - Business: Manufacture and sale of Western-style confections, patisserie operations, and farm management.
Stay updated with the latest news and delicious offerings by following Toshi Yoroizuka on
Instagram. Come experience a sweet affair this Golden Week at Toshi Yoroizuka's Atelier!
Don't miss this unique opportunity to indulge in luxuriously crafted pastries that reflect the heart and soul of Japanese patisserie. Mark your calendars and prepare for a delightful experience that promises to be both unforgettable and mouthwatering!