SHARx: A Radical Solution to Rx Pricing Myths
The price of prescription drugs in the United States has become a heated topic in recent discussions, particularly around the alleged exorbitant costs borne by Americans compared to their counterparts in Europe. Recent reports highlighted shocking disparities where U.S. patients can pay upwards of $120,000 a year for treatments that cost approximately $25,000 in Europe. The chief players in this saga? Big Pharma and Pharmacy Benefit Managers (PBMs) who have been accused of profiting significantly from inflated prices.
A Shocking Reality
Paul Pruitt, Chief Growth Officer and Co-Founder of SHARx, emphasizes that the complex and convoluted U.S. drug pricing system is more perilous than overseas sourcing of medications. According to Pruitt, “The main danger arises not from responsible global sourcing, but from a pricing system that is intentionally complicated and interconnected.” His statement follows a year after the Federal Trade Commission (FTC) revealed exorbitant markups—ranging from hundreds to thousands of percent—by PBMs and their affiliated specialty pharmacies from 2017 to 2022, generating a staggering $7.3 billion excess revenue.
Addressing Misinformation
SHARx seeks to counter widespread misconceptions related to the importation of drugs. Pruitt argues that recent narratives, often propagated by pharmaceutical interests, inaccurately portray imported medication as unsafe. He stated, “It is fundamentally misleading to suggest that medications from foreign pharmacies are inherently unsafe.” In countries like Canada, pharmacies are heavily regulated and follow strict protocols similar to those in the U.S., thereby ensuring safety and compliance. SHARx insists on providing only FDA-inspected and compliant medications, distancing itself from unverified sources that some individuals may encounter online.
The FDA has further confirmed the safety of certain importation pathways under Section 804, allowing for the importation of prescription medications from Canada, emphasizing price reduction without compromising public health. Pruitt reinforces that “the focus should be on safety and transparency—and ensuring patients have access to affordable medication.”
Debunking Complexity
One of the most problematic aspects of U.S. drug pricing is the intricate system involving various entities like PBMs and numerous pricing models like NADAC and AWP, which obfuscates the actual prices for patients and employers. Pruitt points out that navigating this system often leaves employers and lawmakers struggling to discern real costs, perpetuating an illusion of affordability while driving prices higher.
“The rigged PBM-controlled system makes it extremely difficult for anyone—employers, patients, and even policymakers—to discover the real price of medications,” he commented. The FTC’s data brings light to the excessive pricing practices and the economic disadvantages that have previously remained hidden.
The Case for Global Sourcing
Pruitt advocates for global sourcing through licensed and vetted channels as a viable way to align American drug prices with global standards. He underscores that U.S. patients often pay two to ten times more for the same medications than those in countries like Canada and Europe. Recently, the White House issued a directive encouraging drug manufacturers to adopt most-favored-nation pricing, which mandates that Americans pay the same price for medications as those in other affluent nations, exposing the inefficacy and unfairness of the current pricing system.
SHARx: A New Model
The inception of SHARx arose from a personal mission for Pruitt, who faced the burdensome costs of medication for his children. Today, SHARx provides partners, including employers struggling with medication costs, clarity and solutions to combat the traditional overpriced Rx system. Pruitt states, “When a CFO confesses that they may need to stop covering essential medications, it transcends theoretical discussions—it carries real-world implications.” His commitment to transparency and ethical sourcing reshapes the narrative around prescription drug accessibility.
SHARx maintains that global sourcing is a safe and effective means of supporting employers and patients in an increasingly challenging healthcare landscape. By dismantling the fear-driven messages that benefit the current system, SHARx positions itself as a champion for individuals seeking affordability and transparency in medication access. "The true inquiry isn’t whether responsible sourcing poses a risk; it’s why Americans have been told for so long that sky-high drug prices are their only option."
About SHARx
Established to combat the overpricing crisis in pharmaceutical care, SHARx aims to prioritize patients over profits. Through a transparent and ethical sourcing model, the organization pledges to eliminate hidden costs and ensure patients receive the medications they need at fair prices, with integrity and respect. To learn more about SHARx, visit
SHARx.