#United States #J.D. Power #Customer Satisfaction #Benton Harbor #Whirlpool

Whirlpool Brand Achieves Highest Cooktop Customer Satisfaction

Whirlpool, a well-regarded name in kitchen and laundry appliances, has proudly been ranked as the top brand for customer satisfaction in the cooktop category according to the recent J.D. Power 2025 U.S. Home Appliance Satisfaction Study. This recognition affirms Whirlpool's dedication to quality and innovation in home cooking solutions.

At its core, Whirlpool aims to enhance the lives of its consumers by providing reliable appliances that address the unique requirements of households today. Lindsay Jones, Senior Manager of PR and Brand Experience at Whirlpool Corporation, expressed the brand's commitment: “We strive to not only deliver high-quality products but to create solutions that genuinely improve our consumers' lives.”

In addition to the number one spot in cooktop satisfaction, Whirlpool also secured the second position in other major appliance categories including wall ovens, microwaves, and top-mount freezers. This competitive edge reflects Whirlpool's ongoing efforts in purposeful innovation, aimed at fulfilling the evolving needs of modern homes.

Innovations Behind the Success

One of the standout offerings from Whirlpool is the Intelligent Induction Cooktop, which includes several key features that have resonated with users:

• - Temp Cook™: This feature helps avoid burning by utilizing dual temperature sensors that monitor and maintain the desired heat level, ensuring consistent cooking results.
• - Smart Presets: Instead of manually adjusting settings, users can benefit from automatic presets that cater to different cooking methods such as sauteing and frying, taking the hassle out of meal preparation.
• - Voice Control Compatibility: By integrating with Alexa and Google devices, Whirlpool enables users to operate the cooktop using voice commands, allowing for a more hands-free cooking experience.
• - Flexheat™ Plus Element: With its adaptable cooking space, this feature identifies pan sizes to heat only the necessary areas, accommodating various pot sizes for versatile cooking options.
• - WipeClean™ Coating: This easy-clean solution allows users to simply wipe down the cooktop with water to remove spills and debris without any harsh cleaners, emphasizing convenience in kitchen maintenance.

J.D. Power and Customer Insights

The J.D. Power U.S. Appliance Satisfaction Study provides vital insights into consumer satisfaction across various appliance segments. It evaluates a range of factors including performance, features, and reliability, ultimately allowing brands like Whirlpool to gauge consumer expectations and enhance their products accordingly. With over 55 years of expertise, J.D. Power employs cutting-edge big data analytics to understand customer behavior and preferences, making their reports highly influential in the industry.

The Whirlpool Commitment

Whirlpool brand has been pioneering advancements in home appliances for over a century, consistently working to improve how families live, cook, and do laundry. Their focus on technology and innovative design aims to simplify daily tasks while ensuring quality care for families. Programs like Care Counts™, which provide schools with laundry facilities to help students attend classes with access to clean clothes, further illustrate Whirlpool's commitment to social responsibility and community support.

For more information on their impressive lineup of products and innovations, consumers can visit whirlpool.com or check them out on social media platforms like Facebook, Instagram, and TikTok. This recognition from J.D. Power solidifies Whirlpool's standing in the home appliance market, showcasing its unwavering dedication to customer satisfaction and functional excellence.