#None #Personal Training #GYMGUYZ #Bait Al Batterjee

GYMGUYZ Expands Its Presence in the Middle East

In a significant move, GYMGUYZ, recognized as the world's largest in-home and on-site personal training franchise, has embarked on an ambitious expansion plan in the Middle East. The company has formally entered into a master franchise agreement with Bait Al Batterjee Group (BAB) to introduce its services across Saudi Arabia and the United Arab Emirates, with future plans for Egypt and Morocco. This partnership signifies one of the boldest growth initiatives in GYMGUYZ's history, targeting the establishment of at least 80 new territories between these two nations alone.

Expansion Strategy

GYMGUYZ aims to kick off its operations in Saudi Arabia in 2026. Following this, it will expand further into the UAE, Egypt, and Morocco. The total number of units in Egypt and Morocco will be defined post an extensive market demand analysis. This latest endeavor builds upon GYMGUYZ's rapidly growing international reach, which also includes its recent launch in the United Kingdom.

Bait Al Batterjee Group brings a wealth of experience in scaling fitness brands in the Middle East. With a rich portfolio that includes more than 20 Gold's Gym locations in Saudi Arabia, BAB is led by Makarem Batterjee, an entrepreneur and recognized figure in the industry. His track record includes launching Saudi Arabia's first female-only Gold's Gym, showcasing his commitment to inclusive fitness solutions. Batterjee is not only the President of the Saudi German Hospitals Group but also a judge on Shark Tank Arabia, solidifying his influence in the region.

Vision for the Future

Josh York, the founder and CEO of GYMGUYZ, expressed enthusiasm about the partnership. He elaborated, "This marks a powerful new chapter for GYMGUYZ as we scale with intention and impact. The Bait Al Batterjee Group brings unmatched experience, integrity, and regional expertise – exactly the kind of partner we want as we expand into one of the world's fastest-growing markets." GYMGUYZ's mission is to bring personalized, world-class fitness solutions directly to individuals’ homes, adapting to the unique needs of each client.

Makarem Batterjee echoed this sentiment, emphasizing that GYMGUYZ embodies the future of fitness with its agile and technology-driven approach. He commented, "The demand for convenient, results-focused wellness solutions has never been higher in our region, and this partnership allows us to meet that demand at scale. We're shaping a healthier, more empowered future for communities across the Middle East and North Africa."

Global Demand and Technological Integration

GYMGUYZ serves clients in thousands of cities internationally, riding the wave of increasing global demand for tailored, convenient fitness options. To effectively enhance client experiences, the company employs innovative technology, including its AI-powered GG Team App, which optimizes trainer operations and provides franchisees with essential data-driven tools for success.

This strategic deal not only boosts GYMGUYZ's global footprint but also opens new avenues for franchise development, positioning the brand for substantial revenue growth in key Middle Eastern markets. Mark Farmer, VP of Franchise Development at GYMGUYZ, noted, "With Bait Al Batterjee's proven operational excellence and deep market knowledge, we're positioned to scale aggressively across key Middle Eastern markets."

Franchise Opportunities

GYMGUYZ is on the lookout for qualified single and multi-territory franchisees eager to make a difference in people's lives through at-home workouts. Interested parties can explore more about franchising opportunities directly through the GYMGUYZ website.

About GYMGUYZ

Founded in 2008 by fitness expert Josh York, GYMGUYZ has rapidly grown to become the frontrunner in the in-home and on-site personal training sector. With a commitment to providing tailored workouts accessible to clients at their convenience, GYMGUYZ utilizes a fleet of branded vehicles that deliver an array of state-of-the-art fitness equipment. The company has enjoyed significant accolades, including a spot on Inc. Magazine’s list of the top 10 hottest franchise businesses in America, reflecting its robust growth of over 800% in three years.

With an exciting future on the horizon, GYMGUYZ is poised to redefine fitness accessibility in the Middle East and beyond.