#Japan #Advertising #Fukuoka #ChatGPT #UreNet

UreNet Advertising Group's Strategic Move into ChatGPT Advertising

UreNet Advertising Group, headquartered in Fukuoka, Japan, has made a groundbreaking announcement: it is officially entering the advertising market focused on ChatGPT and other Large Language Models (LLMs). This move marks the company as the first publicly listed entity to establish a specialized department aimed at capitalizing on the enormous potential of this new advertising frontier.

The Historical Shift in Advertising

The rise of generative AI and the evolution of LLMs have prompted a substantial change in how consumers interact with the internet. We are witnessing a paradigm shift from traditional keyword-based searches to engaging with AI in conversational formats. This transition signifies a fundamental change in the existing search-driven advertising model, particularly impactful for industries that have relied heavily on keyword ads. It heralds what can be termed as the most significant transformation in advertising seen in the last decade.

Internationally, there are already examples of AI-driven chat interfaces deploying sponsored recommendations and context-sensitive information about companies. Marketers are increasingly recognizing conversational AI not merely as a tool but as the potential future powerhouse of advertising platforms.

Market research anticipates that the generative AI sector could expand into a multi-trillion dollar industry in the coming years. Specifically, marketing based on conversational AI is forecasted to create a significant portion of this fiscal growth. By entering this untapped market early, UreNet intends to position itself as a rule-maker in a rapidly evolving advertising landscape.

Strategic Initiatives in the New Department

The company plans to leverage its extensive knowledge acquired in the D2C (direct-to-consumer) domain to evolve and adapt its strategies for the conversational AI arena. The newly established ChatGPT/LLM advertising department will focus on several strategic initiatives including:

• - Market research and evaluation of ChatGPT/LLM advertising techniques and methodologies.
• - Developing ad creatives based on the characteristics of conversational AI advertising and information recommendation.
• - Supporting advertisers in devising and implementing marketing strategies aligned with ChatGPT/LLM practices.
• - Ensuring aspects such as brand safety, privacy, and AI ethics are thoroughly considered in the application of advertising in the generative AI era.

Looking Ahead: Promising Prospects

This initiative stands as a strategic investment aimed at sustained high growth for UreNet. While the market is currently in its nascent stages, the pace of technological advancement is rapid. Establishing a revenue model early will help maximize returns. Moving forward, UreNet will continue to enhance its integration of AI, data, and marketing to adapt to the next-generation advertising model.

The company aspires to maintain a competitive advantage in this evolving market, while also supporting its client companies' sustainable growth and enhancing corporate value.

Earnings Impact

Regarding the potential short-term impact on UreNet's consolidated financial performance, it is anticipated to be negligible currently. However, the company expects a positive contribution to its financial performance by the fiscal year ending July 2026.

For more information about UreNet Advertising Group, you can reach their offices in Tokyo and Fukuoka.

Contact Information:

• - Tokyo Office: Tradepia Odaiba, 20th Floor, 2-3-1 Daiba, Minato, Tokyo 135-0091, Japan

Phone: 03-6459-0562
Fax: 03-6459-0563

• - Fukuoka Headquarters: RKB Broadcasting Center, 4th Floor, 2-3-8 Momochihama, Sawara Ward, Fukuoka 814-0001, Japan

Phone: 092-834-5520
Fax: 092-834-5540

Representative: Munemasa Uekihara, CEO
Website: UreNet Group
Facebook: UreNet Facebook