#USA #New York #Economic Development #Hickey Creative #Site-Selection

Hickey Creative Launches New Economic Development Marketing Practice

Hickey has introduced a groundbreaking marketing and communications initiative known as Hickey Creative, aimed at enhancing the efficacy of economic development organizations. The primary objective of this new venture is to empower these organizations to better position and market their communities to attract business decision-makers.

At its core, Hickey Creative synthesizes profound expertise in economic development strategy and site selection with advanced marketing tactics. This innovative practice focuses on aiding communities in crafting marketing programs that align seamlessly with their economic development goals while also adhering to the insights and criteria that companies and location advisors consider when evaluating potential investment locations.

According to Barry Matherly, CEO of Hickey Global, the essence of effective economic development marketing lies in comprehending the target audience, identifying the industries to be attracted, and understanding the key factors influencing location decisions. "Effective economic development marketing starts with a clear understanding of the audiences a community is trying to reach, the industries it is positioned to attract, and the factors that influence location decisions," said Matherly.

Hickey Creative aims to extend this understanding into how communities narrate their stories, articulate their advantages, and compete effectively for investments. The services offered by Hickey Creative encompass marketing strategy formulation, brand positioning, crafting effective messaging, developing website strategies, content marketing, public relations, digital marketing, campaign development, and strategic communications.

Additionally, Hickey Creative is poised to assist companies and organizations with communications concerning business expansions, investments, and project announcements, ensuring they are well-prepared to convey their growth narratives effectively.

In a noteworthy development, Jessica Scanlon has been appointed as the Chief Marketing Officer for Hickey Creative. Scanlon is the founder of Hot Dog Marketing, a firm based in Austin that specializes in marketing and communications, particularly for economic development agencies and other public sector entities. Her experience is expected to play a pivotal role in the success of Hickey Creative.

Scanlon emphasized the need for greater integration between marketing efforts and economic development strategies, asserting that in the current landscape, the two cannot operate in isolation. "Economic development organizations are often tasked with marketing their communities in an increasingly competitive landscape, but marketing cannot function independently from the underlying economic development strategy," she remarked.

Hickey Creative represents an opportunity to bridge the gap between these two essential aspects. The practice utilizes strategic insights, especially those derived from a site-selection perspective, to refine how communities present themselves to prospective investors and how they communicate their unique advantages.

The methodology adopted by Hickey Creative centers on ensuring that marketing initiatives align with the entire economic development continuum—from gaining a clear understanding of target industries and competitive positioning to formulating messages, content, and marketing campaigns that effectively foster business attraction and investment.

With the launch of Hickey Creative, Hickey is significantly enhancing its ability to serve economic development organizations. In addition to offering strategic and advisory services, the agency now provides the tools necessary for clients to transform their strategic insights into impactful, market-ready communications.

This practice will cater to clients both domestically across the United States and internationally, reinforcing Hickey's commitment to a comprehensive economic development and location strategy framework.

About Hickey Creative

Hickey Creative stands as an innovative marketing and strategic communications practice within the realm of economic development. It harnesses the combined insights of economic development and site selection expertise, aiming to assist organizations in effectively positioning their communities, communicating competitive advantages, and crafting marketing programs that facilitate investment attraction and stimulate economic growth.

The practice melds economic development knowledge with capabilities in brand strategy, messaging, website development, content creation, public relations, digital marketing, and strategic communications.

For further information, please visit HickeyCreative.com.

About Hickey Global

Hickey Global Economic Development Consulting operates as a comprehensive economic development consulting firm, aiding public, private, and non-profit organizations worldwide. As part of the Hickey family of advisory services, Hickey Global offers access to premium location advisory expertise, substantial technical resources, and innovative data analyses—ensuring the ability to create tailored solutions that foster community prosperity.