MALAYGOHAN Launch
2026-07-29 02:29:21

Discovering the Culinary Gems of Malaysia: Launch of MALAYGOHAN Gourmet Media

Launch of MALAYGOHAN: A Gourmet Media for Foreigners in Malaysia



Action First Japan, Inc., headquartered in Shinjuku, Tokyo, has launched a new gourmet media platform named MALAYGOHAN, designed for foreigners seeking exceptional dining experiences in Malaysia. This platform supports both Japanese and English languages and focuses primarily on Kuala Lumpur and Penang, helping residents, tourists, and business travelers find the truly delightful dining spots without confusion.

This initiative marks the expansion of the GOHAN series, which encompasses gourmet media across ASEAN countries, with Malaysia being the fourth addition after Thailand, Vietnam, and Singapore.

Why is Malaysia a Prime Choice for Gourmet Media?



Malaysia is renowned as a multicultural nation where Malay, Chinese, and Indian communities coexist, resulting in a culinary landscape rich in variety and flavor. The food culture has evolved by blending local dishes such as Malay and Nyonya cuisine with global cuisines from China, India, Japan, and France, making it a treasure trove for food enthusiasts. Kuala Lumpur stands out as a business hub that attracts talents globally, while Penang (George Town), a UNESCO World Heritage site, is celebrated for its diverse food scene, ranging from street stalls to fine dining.

However, foreigners often face challenges in accessing reliable information due to language barriers and the scarcity of trustworthy reviews. MALAYGOHAN addresses this issue by providing carefully curated restaurant information tailored to foreigners based on their location and dining scenarios, ensuring a safe and enjoyable selection process.

Key Features of MALAYGOHAN



  • - Diverse Selection: Upon launch, MALAYGOHAN features approximately 150 meticulously selected restaurants, mainly in Kuala Lumpur and Penang, with plans for further expansion.
  • - Targeted Platform: This platform is specifically designed for the foreign community in Malaysia, differentiating itself from other gourmet media.
  • - Efficient Search: Users can search for restaurants based on three axes—area, genre, and dining scenario—making the discovery process effective and user-friendly.
  • - Bilingual Support: With content available in both Japanese and English, MALAYGOHAN caters to users from various nationalities.
  • - Comprehensive Cuisine Coverage: It encompasses a wide array of cuisines including Malaysian, Nyonya, Japanese, Chinese, Indian, French, and innovative modern dishes.
  • - Additional Insights: Beyond restaurant information, MALAYGOHAN also shares useful tips on travel and daily life in Malaysia, such as gourmet guides and resort information for off-island getaways.

Ideal for Various Users



MALAYGOHAN is perfect for those who:
  • - Reside in Malaysia and are eager to explore new restaurants.
  • - Are planning a trip to Malaysia and seeking trustworthy dining recommendations.
  • - Need the ideal venue for business meetings or client entertaining.
  • - Have an interest in experiencing diverse culinary options from local gems to trending fine dining establishments.
  • - Are considering living or traveling long-term in Malaysia and want to gain insights that enhance their experience.

Overview of the GOHAN Series



MALAYGOHAN is the latest addition to the GOHAN series, a network of gourmet media across ASEAN countries that highlights selected restaurants popular among foreigners from a local perspective. Below are the other members of the series:
  • - THAIGOHAN (Thailand): Featuring around 470 restaurants primarily based in Bangkok, covering street food to luxury dining—THAIGOHAN.
  • - VIETGOHAN (Vietnam): Showcasing around 280 locations in Ho Chi Minh City, Da Nang, and Hanoi, emphasizing local food to modern Vietnamese cuisine—VIETGOHAN.
  • - SINGOHAN (Singapore): Presenting around 230 restaurants from hawker stalls to Michelin-listed establishments in the diverse culinary landscape of Singapore—SINGOHAN.
  • - MALAYGOHAN (Malaysia): Newly launched with around 150 curated options—MALAYGOHAN.

The GOHAN series has evolved into a robust network, featuring over 1,100 distinguished restaurants across four ASEAN countries. Future plans entail launching more gourmet media outlets in additional ASEAN nations.

Explore the Global Culinary Network on Instagram



For those looking to enjoy a wider range of restaurant information from all over the GOHAN series, the official Instagram account GohanMe allows users to easily access the latest dining spots from multiple countries with engaging photos showcasing each location. Check it out on GohanMe Instagram.

Call to Action for Businesses and Advertisers



The GOHAN series presents a valuable opportunity for businesses aiming to increase their presence and branding within Malaysia and the broader ASEAN market. As a media network connecting companies with over 1,100 curated restaurants, we offer effective promotional solutions tailored to reach foreign customers and affluent residents in the region. With flexible proposals ranging from advertising, collaborations, to cross-country campaigns, we invite businesses interested in enhancing visibility to inquire about our services either for initial discussions or specific rates.

For more information or to contact us, please visit our official website: Action First Japan. Our team is eager to assist you in finding the right strategies for your business goals.

Company Overview


  • - Company Name: Action First Japan, Inc.
  • - Location: Shinjuku, Tokyo, Japan.
  • - CEO: Domo Kumagai.
  • - Established: March 1, 2021.
  • - Website: Action First Japan.
  • - Services Offered: Public relations and marketing support, design and creative production, website development, guidance for business expansions in ASEAN, and more.


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Topics Consumer Products & Retail)

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