Experience a Luxurious Refreshing Treat with Shine Muscat Jule

On August 17, 2026, Lotte Co., Ltd., based in Shinjuku, Tokyo, introduces its newest ice cream flavor, "Sō Zegaku Kaju Shine Muscat", which promises a seamless texture and refreshing aftertaste thanks to its fine ice. This innovative product marks the fourth installment of the popular "Sō" series, celebrated for its luxurious take on ice cream. As consumers face rising prices, this delectable treat offers an affordable way to bask in the flavors of autumn.

This ice cream is infused with luxurious Shine Muscat gelée, utilizing 7% fruit juice and pulp to deliver the exquisite taste of these noble grapes. Enjoy the moment of satisfaction that comes with each bite; the unique texture and flavors provide an enjoyable escape from the heat of summer.

With record-breaking heat waves becoming the norm, it's the perfect time to cool down and savor a premium experience. Cheer yourself on with this indulgent treat today!

Product Features

- A remarkable flavor profile that offers immediate satisfaction upon tasting.
- The fine ice creates a refreshing finish that cleanses the palate.
- The star of the show is undoubtedly the fruit, showcasing its dynamic taste and distinct texture that elevates this ice cream experience.
- Enjoy it as a delightful way to take a break and recharge, making it an ideal reward for yourself.

Product Information

- Product Name: Sō Zegaku Kaju Shine Muscat
- Launch Date: August 17, 2026
- Available Regions: Nationwide
- Type: Frozen Dessert
- Content Volume: 185ml
- Retail Price: 270 yen (tax included)

In keeping with its motto as "the partner for your mouth," Lotte strives to forge connections through innovative ideas and impactful experiences, contributing to a happy future for people around the world.

For more information, visit the Lotte website: Lotte Homepage