#China #Hong Kong #Domino's Pizza #DPC Dash #Chinese Market

DPC Dash: Leading the Way in China's Pizza Market

DPC Dash, the exclusive master franchisee of Domino's Pizza in mainland China, Hong Kong, and Macau, has continued its impressive performance in the pizza industry, particularly during the fourth quarter of 2024. This growth can be attributed to their focused execution of the 4D strategy—Development, Delicious Pizza at Value, Delivery, and Digital.

Expansion and Store Growth

As of December 31, 2024, DPC Dash proudly operated 1,008 stores across 39 cities, marking a significant milestone that sees China become Domino's third-largest international market by number of stores. In a remarkable achievement, they celebrated the grand opening of their 1,000th store in Chengdu in November 2024, visibly demonstrating the brand's growing influence. 2024 saw the company expand into 13 new cities with the addition of 14 stores, achieving the ambitious goal of 240 new locations for the year. For 2025 and 2026, plans are in place to open an estimated 300 to 350 additional stores each year.

Impressive Sales Performance

The performance metrics for DPC Dash remain compelling. According to the Fourth Quarter 2024 Investor Fact Sheet, DPC Dash holds 28 of the top 30 positions for sales within the first 30 days among Domino's more than 21,000 stores globally. Furthermore, the same-store sales growth (SSSG) remained positive, marking the 30th consecutive quarter of growth since the new management team took control in Q3 2017. Notably, DPC Dash achieved a new daily sales record at its first store in Shenyang, where sales soared to over RMB 630,000, surpassing the previous first-day record of RMB 520,000, establishing a new benchmark within the Domino's global system.

The consistent revenue growth can be attributed to DPC Dash’s adept operational management and the efficient replication of its store model across various locations, ensuring a strengthened market presence and improved revenue channels.

Broadening Customer Engagement

The company's growth is not merely numerical; it is also evident in the expanding customer community cultivated through various digital initiatives. As of the end of 2024, membership in DPC Dash's loyalty program surged to 24.5 million. This reflects the company's strategic direction in digital marketing and customer relationship management, allowing DPC Dash to attract 11.7 million new customers over the past year alone.

The ongoing efforts to engage and retain customers have proven effective, signaling the company’s keen insight into consumer preferences. DPC Dash's innovative digital initiatives have greatly enhanced customer experiences, driving engagement through personalized rewards and targeted marketing strategies.

Product Innovation

DPC Dash remains committed to providing customers with high-quality and exciting pizza options. In the fourth quarter, they launched several new products, including the Italian Fresh Mozzarella Meat Deluxe Pizza and Korean-Style Pork with Pear Sauce Pizza. Seasonal offerings, especially during Halloween and New Year, included creatively themed menu items that integrated festive elements, greatly appealing to customers.

Regular promotions such as the