#Japan #Tokyo #Poppy Playtime #Infolens #Keychains

Exciting New Poppy Playtime Merchandise Launch

Poppy Playtime, the beloved horror game capturing the hearts of gamers around the world, is set to expand its merchandise lineup with two exciting new products: the Niko plush keychains and Nightmare Critters blind mini figures, announced by Infolens Co., Ltd. The CEO, Hiroshi Yasukawa, shared that these collectibles will be available for purchase starting in early November 2025.

Product Details

Niko Plush Keychains

Released from the Poppy Playtime franchise, the Niko plush keychains feature fan-favorite characters, Huggy Wuggy and Kissy Missy, alongside Cat Nap and Dog Day variants. Each set contains two plush toys attached to a sturdy ball chain with a carabiner, making them highly versatile. Whether for display or for use as keychains, these plushies are designed with a magnetic feature that allows them to connect with one another. The set encourages sharing and can be enjoyed with friends, creating matching ensembles.

• - Price: ¥2,970 (including tax)
• - Release Date: Early November 2025
• - Size: Approximately 130mm (W) x 200mm (H) x 40mm (D)

Nightmare Critters Blind Mini Figures

Adding a layer of surprise to the collection, Infolens also introduces the Nightmare Critters blind mini figures, each showcasing a range of charming yet eerie characters from the Poppy Playtime universe. Collectors will enjoy the hunt for these mini-figures as completing the full set will unveil creative and haunting designs.

• - Price: Single figure for ¥990 (including tax), or a box of 24 figures for ¥23,760 (including tax)
• - Release Date: Mid-November 2025
• - Size: Approximately 145mm (W) x 140mm (H) x 45mm (D)
• - Note: There are 10 different designs including secret variants in the collection.

Poppy Playtime Background

Since its debut, Poppy Playtime has gained immense popularity, with a release on Steam in October 2021, followed by mobile adaptations in March 2022, and subsequent consoles like PlayStation, Nintendo Switch, and Xbox. The game has sparked considerable interest among younger audiences largely due to prominent YouTube gameplay showcases. As anticipation builds for Chapter 4 on January 31, 2025, fans eagerly await the latest twists and turns in this horror phenomenon.

Caution Against Imitations

Infolens strongly urges consumers to be vigilant against imitations of Poppy Playtime merchandise being sold illegally. These unauthorized products do not undergo proper licensing and may result in substandard quality or accidents. The company cannot accept liability for any issues stemming from counterfeit goods, placing emphasis on purchasing from official sources

About INFOLENS GEEK SHOP

INFOLENS GEEK SHOP serves as a one-stop online shop for official merchandise from globally popular games and media, boasting an impressive catalog of around 300 licensed items. In March 2023, the shop opened a physical location in Ikebukuro Parco, becoming the largest gaming merchandise specialty store in Japan. Here, customers can interact with a diverse range of official products across various genres.

Store Information

• - Online Shop: INFOLENS GEEK SHOP
• - Ikebukuro Parco Location: 1-28-2 Minami-Ikebukuro, Toshima, Tokyo, 171-8557 Japan
• - Contact: 03-5985-4011

Company Overview

• - Company Name: Infolens Co., Ltd.
• - CEO: Hiroshi Yasukawa
• - Headquarters: 1-12-11 Minato, Chuo-ku, Tokyo, 104-0043 Japan
• - Established: October 2018
• - Business Focus: Import wholesale and manufacture of entertainment-related products
• - Website: Infolens Website

With innovative products on the horizon, Poppy Playtime enthusiasts and collectors alike should mark their calendars for the upcoming releases in November 2025 and make sure to purchase from certified retailers to ensure authenticity.