#United States #Nashville #TGL #Hankook Tire #SoFi

Hankook Tire and Its New Partnership with TGL Presented by SoFi

Hankook Tire, a leading global tire manufacturer, recently announced a groundbreaking multi-year partnership with TGL presented by SoFi, officially naming Hankook as the first Official Tire Partner of this pioneering golf league. This deal, which was facilitated by ANC, a prominent sports and entertainment agency, not only marks a significant step for Hankook but also represents an exciting innovation in the world of golf.

TGL, which features a unique blend of traditional golf and cutting-edge technology, is designed to reimagine the game for a younger audience. It combines live action with state-of-the-art technology in a specially designed arena, creating a hybrid environment where fans can enjoy golf in a new, engaging format. This partnership is set to debut on December 28, during TGL's second season, alongside prominent sponsors such as SoFi.

Rob Williams, the President of Hankook Tire America Corp, expressed his enthusiasm for the partnership, stating, "Joining TGL at this foundational stage is a proud moment. At Hankook, we see this as more than a partnership; it's about innovation and pushing the boundaries of our industries to deliver unique experiences for fans and golf enthusiasts across the globe."

The partnership will feature wide-ranging co-branded integrations across multiple platforms, including live broadcasts, in-venue displays, and digital promotions. It will not only bolster Hankook's visibility but also align with TGL's mission to enhance the spectator experience through innovative sponsorship activations.

As the first season of TGL wrapped up in March 2025, the league gained recognition, including the prestigious Alpha Award for Best Sports Innovation from the Sloan MIT Sports Analytics Conference. Hankook's involvement as a Founding Partner emphasizes the league's traction as a fresh, exciting platform for golf—a sport traditionally steeped in legacy yet seeking new avenues for growth.

With TGL's unique approach, which features teams composed of top PGA TOUR players—including co-founders Tiger Woods and Rory McIlroy—Hankook is poised to latch onto the expansive appeal of the sport to engage with a broad audience. The sport's reimagining via technologically advanced arenas and hybrid competitive formats offers a captivating experience that contrasts the traditional greens, making golf more accessible and appealing to younger generations.

Since its establishment, Hankook Tire has consistently invested in the U.S. market, establishing its North America headquarters in Nashville and expanding its manufacturing facilities in Clarksville, Tennessee. This new partnership is a strategic move that complements these investments, further solidifying Hankook’s commitment to inspiring enthusiasm for driving—not only on the road but also, metaphorically, on the golf course.

As the partnership evolves, golf fans and Hankook customers alike can expect to see an array of creative and engaging content that marries the thrill of golf with the advanced capabilities of modern technology. TGL's home, the purpose-built SoFi Center located at Palm Beach State College, will serve as a hub for such innovations, intertwining the excitement of basketball and golf in a way never seen before.

Overall, this partnership is a testament to Hankook Tire's dedication to innovation and excellence, as well as TGL's goal of redefining the golfing experience. With impactful joint marketing efforts and engaging integrations, both brands are poised to enhance their reach and present golf as a sport evolved for the modern age.