SWIMMER POP UP
2025-06-19 02:01:25

Exciting SWIMMER POP UP SHOP Coming to Kanagawa This June!

SWIMMER POP UP SHOP Opens in Kawasaki



Exciting news for fans of cute and trendy products! The 'Shan de Herb' store, located on the fourth floor of Atré Kawasaki, will host a limited-time SWIMMER POP UP SHOP starting June 20, 2025, through July 17, 2025. This is a fantastic opportunity to explore and purchase unique items from the beloved brand SWIMMER.

All About SWIMMER


Founded in 1987, SWIMMER is a charming lifestyle brand that offers a delightful array of clothing, accessories, bags, and stationery, all adorned with whimsical designs inspired by animals and sweets. Its captivating and adorable aesthetic has garnered a loyal fan base across various age groups, making it a beloved name in the fashion world. Although SWIMMER ceased operations in 2018, the brand made a triumphant return under the new management of Patty's Inc. in 2020, continuing to attract both long-time enthusiasts and new admirers of kawaii culture.

Introduction of New Characters


In 2023, SWIMMER introduced four new characters under the theme 'Kawaii wo Gyutto!', generating excitement amongst fans. Each character has its unique personality:
  • - Cami the Cat: Gentle and loves listening; greatly fond of flowers.
  • - Hugly the Bear: Shy yet loves taking care of others; adores cute things.
  • - Rivani the Bunny: Curious and a bit clumsy; loves ribbons.
  • - Ruffy the Sheep: Cheerful and always laughing; has a passion for food.

These characters embody the spirit of SWIMMER, emphasizing the joy of embracing cuteness without age or gender limitations.

Featured Products at the POP UP SHOP


This pop-up will feature a selection of products that capture SWIMMER's essence. Notable items for sale include:
  • - POPOUT Ribbon Necklace
  • - POPOUT Earrings
  • - Perfume Bottle Label Hair Pony

Additionally, fans can explore a variety of items including bags, pouches, stationery, and character-themed products like the adorable 'Face Mug' and the charming 'Chapeau Doll' designed to elegantly hang hats.

Special Limited Edition Gifts


As an added bonus, shoppers spending over ¥3,300 (tax included) will receive a random 'SWIMMER Original Secret Coaster,' available to the first 100 customers only! Please note that one coaster will be granted per transaction.

About the Operating Company


Atré Inc. manages the 'Shan de Herb' store and is headquartered in Shibuya, Tokyo. Established in April 1990, the company effectively manages station buildings and operates various facilities including Atré Ebisu, Atré Shinagawa, Atré Kichijoji, and more.

For more information about SWIMMER, check out their official website: SWIMMER Official Website.

Don’t miss out on this chance to indulge in kawaii culture at the SWIMMER POP UP SHOP and create cherished memories this summer in Kawasaki!


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Topics Consumer Products & Retail)

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