#United States #New York #Revlon #Mario Rivera #Chief Operations Officer

Revlon Announces Appointment of Mario Rivera as COO

In a significant move aimed at strengthening its operational efficiency, Revlon Consumer Products LLC has officially announced the appointment of Mario Rivera as its new Chief Operations Officer (COO). Rivera will assume this role on February 16, 2026, reporting directly to CEO Michelle Peluso. His extensive background in supply chain management, particularly in global consumer businesses, positions him as an ideal candidate to drive Revlon’s strategic vision for operational excellence.

Rivera's Background and Experience

Before joining Revlon, Rivera held the position of Senior Vice President and Chief Supply Chain Logistics Officer at CVS Health, where he spearheaded initiatives for enterprise logistics and modernization of supply chain processes. His previous experience equips him with a comprehensive understanding of complex operations across a variety of sectors. Rivera's career spans over 25 years and includes roles at notable companies including Target, Danaher, and Becton Dickinson, where he successfully managed product development, engineering, and global sourcing.

Rivera’s expertise lies in implementing advanced data-driven systems and deploying large-scale automation throughout supply chains. His reputation for fostering high-performing teams and his commitment to operational transformation will be vital as Revlon aims to optimize its supply chain from planning to transportation and customer logistics.

Strategic Vision for Revlon

Reflecting on his new role, Rivera expressed enthusiasm, stating, "I'm excited to join Revlon at such an exciting moment. The supply chain is the backbone of the business, delivering breakthrough innovation, improving product availability, and elevating the customer experience." Rivera’s focus on service, resilience, and technology integration is expected to play a crucial role in refining Revlon's supply chain processes, ultimately ensuring a reliable and efficient delivery of products to consumers.

CEO Michelle Peluso praised Rivera’s track record, stating, "Mario brings deep expertise in modern, data-driven supply chain leadership and has successfully scaled complex operations for global consumer businesses. His focus on service, resilience, leveraging technology, and creating a strong culture will be instrumental as we continue building a world-class supply chain that delivers great products to our customers."

The Impact on Revlon’s Operations

Rivera’s elevation to COO is part of a broader initiative aimed at enhancing Revlon's operational capabilities in an increasingly competitive beauty market. The company, well-established as a leader in cosmetics and personal care products, has maintained a longstanding reputation for innovation and quality since its inception in 1932. With Rivera at the helm, Revlon anticipates improving its procurement, manufacturing, distribution, and logistics processes, thereby reinforcing its commitment to customer satisfaction.

As Revlon continues to innovate and expand its market presence, Rivera's leadership will be pivotal in aligning the company's operations with modern, agile methodologies that respond swiftly to marketplace changes. His extensive international experience across diverse markets, including the U.S., U.K., Mexico, and Switzerland, will provide valuable insight into optimizing Revlon’s global supply chain strategy.

Conclusion

With the appointment of Mario Rivera as the new COO, Revlon is set to embark on an ambitious journey to enhance its operational framework, aligning it with the expectations of modern consumers. As he steps into this crucial role, Revlon’s stakeholders eagerly await the improvements in service delivery and product innovation that will arise from Rivera’s strategic guidance and leadership. In a fast-evolving industry, such changes are crucial for maintaining Revlon’s competitive edge and ensuring it continues to provide high-quality products that resonate with customers globally.