#Japan #Tokyo #S Holdings #THE CELL LAB #PENTASTEM

TikTok Live Commerce Hits Unprecedented Sales with THE CELL LAB

On May 9, 2026, S Holdings showcased a significant milestone in live commerce with their TikTok channel, '燕チャンネル', featuring the Korea-based skincare brand, THE CELL LAB. In just 10 minutes after the launch, they sold out of their targeted stock, totaling over 2,500 units and achieving remarkable sales exceeding 15 million yen.

Overview of the Achievement

• - Units Sold: Over 2,500
• - Sales Revenue: Over 15 million yen
• - Broadcast Date: May 9, 2026
• - Sold Out Speed: Approximately 10 minutes

Background of Exclusive Live Commerce Partnership

THE CELL LAB, founded by Dr. Sim Hyun Cheol, a specialist from Gangnam, South Korea, has built a robust reputation through over a decade of clinical data. Known for its effective and evidence-backed dermacosmetics, the brand aims to deliver high-quality skincare directly to users. The philosophy of THE CELL LAB perfectly aligns with the strengths of 燕チャンネル, which emphasizes direct engagement through live commerce to communicate product value to a passionate audience.

Factors Leading to the Quick Sell-Out

The recent broadcast garnered attention for offering exclusive access to THE CELL LAB's products that could only be purchased on 燕チャンネル, heightening demand due to its scarcity. Moreover, the product's medical-grade formulation, specifically designed to address signs of aging around the eyes, was elucidated in real-time by active dermatology professionals. The live interaction allowed viewers to have their questions answered promptly, fostering a strong emotional connection and leading to the rapid sell-out.

The combination of exclusivity and interactive communication, uniquely facilitated by 燕チャンネル, proved to be a highly successful strategy, contributing to the staggering sales figures.

Product Spotlight: PENTASTEM Eye Spot Cream

The PENTASTEM Eye Spot Cream focuses on common concerns associated with aging, such as dryness and lack of elasticity, particularly around the delicate eye area. This innovative formula combines human stem cell culture fluid, five essential beauty ingredients, ten varieties of hyaluronic acid, and the exclusive patented component 'Pentastem Cell'. It aims to nourish the skin, promoting a youthful and vibrant appearance.

Notably, the cream is suitable not only for the eyes but also for other areas of the face where signs of aging may be noticeable. Its unique medical approach facilitates a skincare regimen that addresses wrinkles, sagging skin, elasticity, radiance, and brightening care effectively.

About 燕チャンネル

燕チャンネル operates as one of the leading broadcast channels in Japan's TikTok live commerce space. It belongs to the live commerce specialist production 'S-LIVE JAPAN', which leverages planning, directing, and sales strategy to produce numerous hit broadcasts. Recording the top spot in TikTok Shop's monthly star rankings for seven consecutive months, it continues to demonstrate significant sales potential across various sectors, including beauty, Korean cosmetics, and health food.

Additionally, 燕チャンネル has been actively engaged in regional revitalization projects, connecting with local governments and businesses across Japan, generating impressive sales in such collaborations, and enhancing its marketplace position. With a strong focus on partnering with Korean manufacturers, it has also prioritized exclusive deals and early releases of trending products.

About S-LIVE JAPAN

S-LIVE JAPAN is a premier live commerce production specializing in TikTok, hosting various channels, including 燕チャンネル. Authorized as a TikTok official creator agency partner, it connects creators with brands, supporting promotional initiatives on the platform. Over the past months, 燕チャンネル has achieved first place in TikTok Shop’s GMV rankings, backed by analytic-driven content strategies and brand collaborations that deliver exceptional sales results.

Company Overview

Company Name: S Holdings Inc.
Location: 4F MEGURO VILLA GARDEN, 3-5-11 Kamioozaki, Shinagawa-ku, Tokyo
CEO: Enyon Jin
Established: May 14, 2012
Capital: 500 million yen
Business Scope: Live commerce business, live commerce broadcaster training, brand initiatives, apparel, and AI businesses.

In this rapidly evolving live commerce landscape, S Holdings continues to push boundaries, redefining shopping experiences for modern consumers.