MSI Celebrates 40 Years of Innovation: A Special Technology Exhibition
As MSI approaches its significant milestone of 40 years, the company is excited to announce the "MSI 40th Anniversary Exhibition," which will take place from June 4 to June 7, 2026, at the Songshan Cultural and Creative Park in Taiwan. This event promises a showcase of flagship products that received the COMPUTEX 2026 Golden Award, collaboration models, and hands-on gaming experiences, all free of charge during the COMPUTEX period.
Eight Areas of Technological Connection from Tradition to AI
The exhibition will transform the 5th building at the Songshan Cultural and Creative Park into an immersive technology space that reflects 40 years of research and development, divided into eight distinct areas:
Opening Area
Kickstarting the event, this area welcomes visitors with a three-screen immersive display that quickly recaps MSI's journey over the past four decades, highlighting the brand's vision for the future and preparing guests for the journey ahead.
MSI 40 Year History Exhibit
This area takes visitors back to MSI's roots in 1986, featuring the world's first overclocking-capable 286 motherboard and showcasing treasured messages from global semiconductor manufacturers. Iconic hardware that symbolizes PC history, including the K7 Pro motherboard and the renowned Z87-G45 GAMING motherboard, will be on display. The highlight is the GeForce RTX™ 5090 32G LIGHTNING Z, winner of the Best Choice Golden Award at COMPUTEX 2026.
Design and Manufacturing Area
Explaining the meticulous processes from design to post-manufacturing testing, this area conveys MSI's commitment to quality control in its factories. Visitors can participate in a "One-Day PC Assembly Challenge" and receive exclusive merchandise from a capsule machine.
Exclusive Collaboration Area
Spotlighting the intersection of technology and modern culture, this area features collaboration models with popular titles. Attendees will witness the first public unveiling of hardware associated with the anime “Sousou no Frieren,” showcasing thermal-reactive technology that changes color at 40°C.
Business & Productivity Area
Designed for business, creators, and modern educational environments, this area highlights professional laptops, PRO MAX desktops, business monitors, and lifestyle peripherals—concretely envisioning scenarios in smart offices and digital classrooms.
Gaming Area
Intense battles using MSI Claw devices and playable segments of popular titles like “Resident Evil: Requiem” and “Sonic Racing Cross World” await players. Additionally, popular gaming streamers will host live fan challenges in the evenings of June 5th and during the afternoons of June 6th and 7th.
AIoT & AI PC Area
Focusing on next-generation computing power, this area features cutting-edge client computing and IoT ecosystems, showcasing the latest AI laptops, desktops, EdgeXpert AI supercomputers, high-performance AI servers, and smart EV chargers. MSI's LuckyClaw, an easy-to-use AI agent tool, will also be highlighted here.
40th Anniversary Area
Celebrating four decades of pride, this final area offers a collection of awards, shopping opportunities, and photo spots to cap off the exhibition experience:
- - Prize Exchange Corner: Visitors can redeem exclusive drinks and freshly baked egg cakes after completing challenges. They can also take home memories with photos from an AI photo booth.
- - Shopping Corner: Official MSI merchandise, 40th-anniversary items, and collector's editions including the 'Lucky Football Blind Box' will be available for fans.
- - Exclusive Editions Display: Limited edition products such as the Titan 18 HX Dragon Edition Draco Epic will be exhibited, showcasing MSI’s commitment to stepping into a new technological era alongside global partners.
Event Details
- - Venue: Songshan Cultural and Creative Park, Warehouse No. 5, 133 Guangfu South Road, Xinyi District, Taipei City (Free admission)
- - Exhibition Dates:
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Official Media & Invited Guests:
- June 4, 2026: 10:00 AM - 6:00 PM
- June 5, 2026: 10:00 AM - 10:00 PM (Extended Hours)
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General Public:
- June 6, 2026: 10:00 AM - 10:00 PM (Extended Hours)
- June 7, 2026: 10:00 AM - 6:00 PM
A remarkable journey from an overclocking motherboard to the next generation of personal AI agents—MSI's 40-year commitment to pure craftsmanship in hardware continues to evolve. As the company steps boldly into the next decade with innovative solutions, it invites everyone to join in celebrating its legacy and future.