Anua Selects Kendall Jenner as Its First Global Brand Ambassador

In a significant move that marks a new chapter for the brand, Anua, a pioneering Korean skincare line, has announced the appointment of Kendall Jenner as its first-ever global ambassador. This announcement coincides with the launch of a worldwide campaign centered around their popular product, the PDRN Collagen Glow face spray serum. The sophisticated campaign aims to promote Jenner’s beauty routine while highlighting Anua’s commitment to skincare innovation.

Founded in 2019, Anua has quickly grown into a major player in the beauty market, particularly in the United States. With its unique formulations focusing on gentle skin treatment and effective results, Anua has captured the hearts of skincare enthusiasts. In 2024, the brand achieved remarkable success on TikTok, becoming the top beauty brand on the platform. Anua also garnered accolades from Amazon, being recognized as one of the best-performing brands in 2024 and 2025. Surpassing $500 million in global revenue in 2025, with over 40 million products sold across 160 countries, Anua has established itself as a leading skincare authority, with distribution in over 20,000 retail locations across the U.S.

Kendall Jenner, well-known for her simple yet effective skincare routines, perfectly embodies Anua’s philosophy of skincare that respects the skin barrier and prioritizes effective ingredients. The campaign showcases how Jenner integrates the PDRN Collagen Glow into her daily routine, revealing her beauty secrets to a wider audience. According to Jenner, "I discovered the double cleansing method, which has transformed my skin. I also love their Azelaic green serum and PDRN, which gives me a radiant glow. I am a big fan of their products."

The PDRN Collagen Glow serum is an innovative face spray enriched with 2,000 ppm of PDRN derived from salmon DNA, alongside hyaluronic acid. This unique formulation promises immediate hydration and a luminous finish without leaving any residue. Its ultra-fine capsule oil formula is rapidly absorbed into the skin, suitable for application over or under makeup. Clinically proven to enhance skin hydration by 30.754%, it also temporarily reduces the skin's surface temperature, making it ideal for all skin types and daily use.

The campaign, set to launch on June 1, 2026, will showcase various aspects of Jenner’s life, from her morning prep to touch-ups while traveling or on set. Content will be distributed through Anua’s channels and Jenner’s platforms as part of a multi-year collaboration that includes global campaigns and product launches.

Yi Seonhyeong, CEO of The Founders, Inc., expressed excitement over this partnership, stating, "We are thrilled to partner with Kendall Jenner, a true global icon. Her minimalist and intuitive lifestyle aligns perfectly with Anua's ethos of 'trend and trust,' and we look forward to sharing this shared vision with a broader audience."

To celebrate this significant collaboration, Anua will be hosting an immersive pop-up experience titled "Dew On The Go" in New York City’s Soho neighborhood. This event, scheduled from June 6 to June 7, invites visitors to explore the products and brand that Kendall relies on for her radiant skin. The pop-up is inspired by the serenity and romance of a European summer retreat and will feature sensory experiences, including a mist reception, product discovery moments, a photo booth, a "Dew Fountain," a Dew Café, and a gift shop.

Anua remains committed to delivering skincare solutions tailored for various skin concerns. Utilizing carefully selected natural and dermatologist-derived ingredients, the brand encapsulates its dedication to creating effective and accessible products. Since its U.S. entrance in 2022, Anua has seen explosive growth of over 200% annually, solidifying its position in the global market and continuing to expand into Europe, the Middle East, and Australia. Follow Anua on IG @anua_global, TikTok @anua_global, or visit their website anua.com for product updates and the latest news.