#USA #New York #McCain Foods #Regen Fries #Rachel Brosnahan

McCain Foods Launches Regen Fries and a Groundbreaking Campaign

In a bold initiative to promote sustainability in agriculture, McCain Foods has unveiled its latest product, Regen Fries, alongside a captivating marketing campaign dubbed "Taste Good. Feel Good." This effort aims to raise awareness about regenerative agriculture and its influence on the future of food production, particularly focusing on beloved French fries.

A Partnership for Awareness

The campaign features renowned actress Rachel Brosnahan, known for her role in The Marvelous Mrs. Maisel, who has partnered with McCain to advocate for understanding regenerative agriculture. Research indicates a significant gap in awareness regarding this sustainable farming approach, revealing that less than 10% of Americans and Canadians grasp the concept. Notably, a substantial percentage of people express a desire to learn more about sustainable farming practices, highlighting an eagerness to engage with the complexities of modern food production.

The New Era of Fries

McCain Foods is renowned for producing one in four fries globally. Their new Regen Fries come in Extra Crispy Crinkle and Straight-Cut varieties, marking a commitment to using potatoes grown through regenerative agriculture practices. This product is part of McCain's broader commitment to implement regenerative practices across all potato acreage by 2030.

The move comes as numerous surveys reveal a growing interest among consumers to make sustainable food choices, yet many feel misinformed about the impact of their decisions. With a clear intention to change this narrative, McCain is taking actionable steps toward educating the public about the benefits of regenerative agriculture—especially in combating climate change.

Engaging the Community

To complement the launch, McCain is rolling out the "Taste Good. Feel Good." campaign to showcase how simple product choices can lead to significant impacts. The campaign emphasizes a playful approach that connects consumers directly with the farming process, demonstrating the value beyond taste.

Immersive Gaming Experience

One of the innovative activities planned for this campaign is the "Farms of the Future AR" game, an augmented reality platform that encourages players to engage with the principles of regenerative agriculture while aiming to collect rewards. Prizes range from McCain merchandise made from upcycled materials to free fries and farm-themed getaways. This digital strategy is designed to make learning not just informative but entertaining.

Real-Life Experiences at Chelsea Market

In addition to virtual engagement, McCain is inviting New Yorkers to experience the "Farms of the Future" firsthand at Chelsea Market from February 27th to March 1st. This interactive experience will showcase the journey from the farm to fry, featuring delicious tastings of Regen Fries and insights into the importance of sustainable farming practices. The pop-up experience will also include the “Fries of the Future Cafe,” where attendees can enjoy recipes inspired by Brosnahan and celebrated chefs.

Collaborations with Influencers

Further enhancing the campaign's reach, McCain has collaborated with other influencers and creators in the culinary world, such as Poppy O'Toole and chef Kolby Kash. This assortment of personalities amplifies the message of sustainability and showcases McCain's commitment to advocating for responsible farming methods.

McCain’s Commitment to a Sustainable Future

Christine Kalvenes, McCain's Chief Innovation and Marketing Officer, underscores the profound connection between farming and the core of the company’s mission. She stated, "By embracing regenerative agriculture, we are not just changing the way we farm; we are also shifting how people conceptualize food production and sustainability." This initiative seeks to unite consumers in their choices and contributions towards environmental sustainability.

With the launch of Regen Fries, McCain Foods invites customers to not only enjoy a delicious product but also partake in a larger movement toward a sustainable future. For more information about their journey into regenerative agriculture and where to find Regen Fries, visit RegenFries.com.

Conclusion

In an age where consumer interest in sustainability continues to rise, McCain Foods’ initiatives reflect a significant movement within the food industry. As the company takes these strides, it emphasizes the idea that every meal can come with a promise, paving the way for connoisseurs to taste good and feel good about their choices.