Introducing SALONIA's Innovative 3-Way Hair Dryer for Ultimate Shine and Volume

SALONIA Launches Innovative 3-Way Hair Tool

On November 14, 2025, SALONIA, a minimalistic beauty appliance brand owned by I-ne Co., Ltd. located in Chuo-ku, Osaka, is set to launch the "Smooth Shine Smart Dryer." This cutting-edge hair device will be available through the official online store, various e-commerce platforms, and at major electronics retailers nationwide, including Don Quijote (with some exceptions).

This new dryer boasts the highest air speed and pressure in the history of SALONIA’s products. This innovation reduces drying time by approximately 60% compared to previous models, allowing users to dry their hair efficiently without compromising hair health. This product is not just an appliance but a vital tool for enhancing beauty.

Market Evolution and Development Background

In recent years, the dryer market has evolved from merely a household appliance for drying hair to a sophisticated beauty tool aimed at enhancing personal aesthetics. As a result, the average price of hair dryers has increased, highlighting a market trend towards high-functionality and added-value products. Recent surveys indicate that consumers prioritize factors such as fast drying, hair-friendly technology, and achieving a smooth finish. There’s also a growing interest in compact, intuitive designs like the I-shaped model.

To address these emerging needs, SALONIA introduces its first-ever "I-shaped" hair dryer: the Smooth Shine Smart Dryer. This innovative product features a 3-way silk hair tool for easy mode switching, designed to maintain both shine and smoothness while minimizing flyaways. Additionally, it has been engineered with a high wind pressure design. This advancement significantly shortens drying time while providing protection against heat damage, ensuring healthier hair.

Key Features of the Smooth Shine Smart Dryer

1. Magnetic 3-Way Silk Hair Tool
The dryer includes a unique magnetic 3-way silk hair tool that allows users to easily replicate salon-quality results at home. The three modes offered — Brush Mode, Flat Mode, and Comb Mode — let users style and dry their hair according to their preferences, providing flexibility from blow-drying to styling. Each mode operates intuitively with a dial, enhancing ease of use without the need for attachments.

- Brush Mode: Quickly dries hair while allowing for precise styling, giving a professional finish.
- Flat Mode: Smooths hair while combating frizz to deliver a sleek, shiny appearance.
- Comb Mode: Controls volume while ensuring smoothness and shine for a polished look.

2. Powerful Drying with Maximum Airflow
Utilizing SALONIA's highest airspeed and pressure, this dryer can eliminate drying time by roughly 60%. This efficiency helps minimize heat damage while achieving rapid results.

3. High-Concentration Negative Ions
The 3-way tool generates high levels of negative ions, coating hair and leading to moisturized, shiny strands.

4. Ergonomically Designed for Ease of Use
With a built-in motor within the handle, its design balances weight well, reducing wrist strain during prolonged use. Weighing only approximately 345g, it is lighter than a typical 500ml water bottle, enhancing portability and convenience for everyday use.

5. Versatile Temperature and Speed Options
The dryer features four temperature settings and two airflow levels, tailored to different hair types and drying needs:
- HOT: For drying wet hair.
- SKIN: For gentle drying without stripping moisture.
- GLOSS: To provide shine through temperature regulation.
- Cool Air ON/OFF: Switch easily with a single action.
- Airflow Levels: HIGH and LOW settings are available.

Product Overview

- Product: SALONIA Smooth Shine Smart Dryer
- Colors: Gray, Ash White
- Retail Price: 19,800 yen (tax included)

Release Date and Distribution Channels

The release of the Smooth Shine Smart Dryer is scheduled for November 14, 2025. It will be available on the official online store as well as leading e-commerce sites like Rakuten, Amazon, and Yahoo! Shopping. Physical distribution will occur nationally at electronics stores and Don Quijote, with some exclusions.

For more information, visit the official SALONIA website and follow them on their social media channels for the latest updates and exclusive offers.