Yamashita Honki Udon Opens Its First International Location in Bangkok

Yamashita Honki Udon Opens Its First International Location

Yamashita Honki Udon is all set to embark on an exciting journey overseas by launching its inaugural international outlet at Velaa Sindhorn Village in Bangkok, Thailand. Scheduled to open on September 10, 2026, this move marks a significant milestone for the renowned udon brand, which has delighted customers in Japan since its establishment.

Partnership and Background

The establishment of SINGHA GARDEN, a joint venture between Yamashita Honki Udon's parent company Garden Co., Ltd. and Singha Corporation's subsidiary S Star Holding, paved the way for this expansion. By combining S Star Holding's local business acumen and our extensive experience in operating authentic udon restaurants in Japan, we are confident this new branch will resonate well with the Bangkok community.

Located within Bangkok’s upscale community, Velaa Sindhorn Village is renowned for its beautifully designed low-rise structures and lush gardens. It offers a unique shopping experience with carefully selected tenants, ranging from street food to fine dining. This makes it an ideal venue for introducing Yamashita Honki Udon's distinct brand and concept.

Menu Highlights

For the exciting launch, the Bangkok location will feature exclusive dishes that embrace the essence of premium Sanuki udon. Some highlighted menu items include:

- Premium Aburi Wagyu Udon (590THB): A luxurious dish that combines the rich flavors and marbled texture of charcoal-grilled Wagyu beef, perfectly complemented by a creamy egg yolk.
- Yamashita Mentai Cheese Cream Udon (450THB): A sumptuous udon served with a whole piece of grilled mentaiko, topped with a rich, velvety cheese cream sauce, creating an explosion of flavors in each bite.

These delicious options are designed exclusively for the Bangkok market and will not be available in Japan, offering a unique taste of our culinary expertise to the local patrons.

Vision for the Future

Opening this international store is just the first step in establishing Yamashita Honki Udon as a leading name for premium udon in Thailand. We aim to expand our footprint in the Southeast Asian market through SINGHA GARDEN, reinforcing our position as a household favorite among udon enthusiasts. Our goal is to create a robust infrastructure for growth, ensuring that customers in Thailand can enjoy authentic Japanese flavors while we continue to innovate and elevate our offerings.

Opening Details

- Date: September 10, 2026
- Hours: 11:00 AM - 11:00 PM
- Seating: 27 seats, which includes five tables for four people and seven counter seats.
- Location: Velaa at Sindhorn Village, 87, C121 Soi Langsuan, Lumphini, Pathum Wan, Bangkok 10330, Thailand.

About Yamashita Honki Udon

Founded in 2012 in the vicinity of Meguro Station by the passionate entrepreneur Interview Man Yamashita, Yamashita Honki Udon has gained recognition for its commitment to quality. The udon is made from carefully sourced wheat, produced and aged on-site, ensuring a perfect chewy texture. We pride ourselves on blending traditional methods with fresh ingredients to create an authentic culinary experience.

Currently, the brand operates 24 locations across Japan, including major areas such as Tokyo, Kanagawa, and Hokkaido. Each restaurant focuses on offering high-quality food and an enjoyable dining atmosphere where patrons can also unwind with an impressive selection of beverages in the evenings.

For more information on our restaurants and offerings, visit Yamashita Honki Udon.

About Garden Co., Ltd.

Garden Co., Ltd. is dedicated to creating spaces filled with happiness and smiles. Since its inception, the company has expanded through acquisitions and established 12 restaurants, including famed names like Ikakakuya and Yamashita Honki Udon, all while focusing on strategic locations to amplify growth and reach.

Our collaboration with S Star Holding promises to be a transformative step forward for our brand, enriching the culinary landscape of Thailand while staying true to our Japanese roots.