#USA #New York #Customer Experience #AB Tasty #One Platform

AB Tasty Launches One Platform

AB Tasty, a global leader in experience optimization, has revealed its latest innovation, One Platform, designed to significantly enhance how marketing and product teams optimize their customer experiences. This revolutionary platform combines all necessary tools into a single, integrated solution that allows digital teams, ranging from developers to product managers and marketing professionals, to effectively personalize customer interactions with renewed security and speed.

A Unified Experience

One Platform integrates AB Tasty’s feature experimentation and implementation with a no-code experimentation suite, providing users a streamlined workflow where they can test, validate, and roll out digital experiences at scale. This unification aims to reduce risks associated with different deployment scenarios, demonstrate impactful changes, and ensure consistency across different channels and devices.

Key Features of One Platform

1. Safe and Incremental Deployments: Allow validation of features with controlled implementations to minimize risk.
2. Cross-Platform Experimentation: Measure performance across backend systems, web, and mobile interfaces.
3. Unified Customer Experiences: Conduct tests and personalizations consistently from a single location.
4. Enhanced Insights with AI: Optimize experiences tailored to user preferences and intents.
5. User-Friendly Developer Workflows: Maintain control with robust APIs, monitoring, and rollback options.

As stated by Rémi Aubert, AB Tasty’s co-founder and CEO, the fragmentation of tools has compelled teams to work in silos, leading to ineffective testing, disruptive workflows, and a higher likelihood of errors. The introduction of One Platform seeks to fill that gap, bridging the communications and operational divide among product, marketing, and development teams. This approach enables a more collaborative environment for experimentation, allowing teams to test, iterate, and optimize more efficiently than ever before.

The Path Forward

One Platform is a testament to AB Tasty's continuous evolution in the digital experience sector, following its acquisition of EmotionsAI in 2023, which emphasized personalization and customer insight. As the platform evolves, it positions itself at the forefront of innovation by incorporating AI-driven features and recommendations designed to foster rapid growth for its partners.

Alix de Sagazan, co-founder and CEO of AB Tasty, reflects on the mission behind their developments: "We have always aimed to accelerate innovation with confidence. By merging customer-side and server-side experimentation into a single platform, we empower digital teams to align around outcomes, minimize implementation risks, and deliver customer value more swiftly than ever before."

With One Platform, teams can cultivate a culture where experimentation thrives—one test, one perspective, one step closer to realizing the unknown possibilities.

For more details on One Platform, visit AB Tasty’s official page.

About AB Tasty

Founded in 2013, AB Tasty stands as a global leader in AI-driven experience optimization solutions, enabling brands through personalization, experimentation, recommendations, and search functionalities. Its offerings include unique emotion-based segmentation, allowing businesses to create enhanced experiences across their websites and applications. With offices spanning North America, Europe, and Asia Pacific, AB Tasty’s portfolio boasts a client roster of leading global brands like Kering, McDonald's, Ulta Beauty, L'Oréal, Disneyland Paris, and LVMH. Discover more about their innovative solutions at AB Tasty.