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RIMAN Strengthens Its Role in the K-Beauty Direct Selling Industry

RIMAN, known for its K-beauty and wellness innovations, recently highlighted its growing presence in the international direct selling industry by participating as a platinum sponsor at the 18th World Congress of the World Federation of Direct Selling Associations (WFDSA) held in Incheon, South Korea, and by hosting an exclusive brand experience on Jeju Island.

WFDSA World Congress Overview

The WFDSA Congress, conducted from October 19 to 21, gathered prominent figures in the direct selling sector from across the globe. As a platinum sponsor, RIMAN showcased its flagship brands including ICD, botalab, and Lifening, alongside its proprietary ingredient, Giant BYoungPool™, which is derived from a unique strain of Centella Asiatica. Joong Hyun Ahn, the founder and chairman of RIMAN, took the stage to deliver a keynote presentation titled “Korea Market Spotlight: Innovation Builds. People Transform.” He shared insights into RIMAN's success story, rooted in proprietary ingredients, robust research and development capabilities, and a people-centered leadership approach.

The Jeju Experience Tour

Following the Congress, RIMAN organized the “RIMAN JEJU EXPERIENCE,” a specialized program designed to immerse international leaders in the brand's offerings and philosophies. Set against the backdrop of Jeju Island, 24 representatives from various countries, including France, Germany, China, and Singapore, were invited to gain firsthand insights into RIMAN’s proprietary ingredients, research capabilities, and overall brand philosophy.

Participants toured RIMAN's value chain, from ingredient cultivation to product development. At the RIMAN FARM, they observed the cultivation of Giant BYoungPool™ and learned about RIMAN’s ingredient research practices. Additionally, attendees stayed at RIMAN VILLAGE, a resort created exclusively for RIMAN's distributors, where they enjoyed spa treatments featuring “Lava BYoungPool” therapies and other beauty and wellness products. One participant remarked, “Experiencing the advanced technology and ingredient research firsthand has strengthened my confidence in RIMAN’s products.”

Frédéric Billon, the Managing Director of the French Direct Selling Association (FVD), praised RIMAN's approach, noting that “the integration of all processes—from raw materials to finished products—is a clever strategy that enables RIMAN to take a leading role in the sustainably-minded beauty market of the future.”

RIMAN's Commitment to Beauty Innovations

According to Youngsu Hwang, Chief Sales Officer at RIMAN, “The WFDSA World Congress and the RIMAN JEJU EXPERIENCE showcased our proprietary ingredients and R&D capabilities. We are particularly pleased with the positive reactions regarding our product development process and our team’s commitment. We will continue to strengthen our global connections and our position as a trusted K-beauty brand.”

About RIMAN

Founded in 2018 in South Korea, RIMAN is a global direct selling company redefining K-beauty through traditional ingredients sourced from Jeju Island and groundbreaking innovations. RIMAN manages every aspect of the process, from raw material cultivation to product development, including its signature ingredient, Giant BYoungPool™, which has received 20-year protection from the Korean Forest Service and the U.S. Department of Agriculture (USDA) as of September 2025.