#Japan #Tokyo #energy drink #Meiji #Boost Up

Introducing the New 'Boost Up' Gummies by Meiji

In a world bustling with distractions, maintaining concentration during work or study sessions can be quite challenging. Recognizing this growing need, Meiji Co., Ltd., under the leadership of CEO Bunjiro Yao, is bringing a thrilling solution to the market: the 'Boost Up' gummies. Set to make their debut on November 10, 2026, these exclusive hard gummies combine an electrifying energy drink flavor with an ultra-hard texture that’s sure to revitalize your focus.

Experience the Intense Energy Drink Flavor

Each chewy piece bursts with a stimulating energy drink taste, designed to invigorate your senses and help you refresh your mind. The texture is not only hard, with a unique hardness index of 5, but also provides a satisfying chew that enhances the overall experience of enjoyment. This powerful combination of flavor and texture is ideal for those long study sessions or demanding work tasks where focus and mental clarity are paramount.

Health Benefits Packed in Every Gummy

What makes the 'Boost Up' gummies even more impressive is their formulation. Infused with royal jelly, caffeine, vitamin B1, vitamin B6, and guarana extract, these gummies offer a healthful edge alongside great taste. Each ingredient is selected for its role in enhancing mental focus and providing energy, catering to the rising demand for functional foods that support productivity.

Energizing Design and Campaign Collaboration

The packaging is a visual representation of the invigorating energy drink theme, with a design that connects with consumers looking for a power boost. In addition to the product launch, Meiji is excited to announce a collaborative campaign with the popular martial arts manga, 'Baki.' Named the "Up Gummy x Baki UP: Get Pumped Campaign," the event will run from November 10, 2026, to early January 2027. This campaign offers fans of both the gummies and the manga a chance to win exclusive Baki-themed merchandise with their purchases.

Additional Information

The 'Boost Up' gummies are a part of the acclaimed 'Up Gummy' series, which is already beloved by consumers. Other variants in the lineup include flavors like Cola, Melon Soda, Ramune, and Blood Orange Soda, available in various pack sizes. Pricing for the 'Boost Up' gummies is open, which ensures accessibility and flexibility for consumers.

The introduction of 'Boost Up' is a step towards expanding the delightful world of gummies, while simultaneously supporting healthier everyday living through tasty, beneficial snacks.

To learn more about the collaboration campaign, stay tuned for the detailed announcements on the campaign website set to launch on November 10, 2026. Visit: Baki Campaign Website

In summary, Meiji’s 'Boost Up' hard gummies not only fill a niche for those needing a study or work boost but also cater to a desire for better snacks that combine enjoyment with health benefits.