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Hasegawa Fragrance's Novel Offerings at Drink Japan 2026

Hasegawa Fragrance Co., Ltd., headquartered in Chuo City, Tokyo, is set to unveil its latest innovation at the 11th edition of Drink Japan, which will take place from November 18 to 20, 2026, at Tokyo Big Sight. With the increasing challenges in the food and beverage industry including environmental changes impacting coffee cultivation and rising coffee bean prices due to global demand, the quest for sustainable sourcing and cost-effective solutions is more crucial than ever.

Recognizing these pressing issues, Hasegawa has developed a remarkable new product: the “Beanless Conmix” – a coffee flavoring material that eliminates the need for coffee beans. This innovative solution aims to preserve the rich aroma and flavor of coffee while embracing a sustainable future. The company is dedicated to continuing the legacy of coffee culture for future generations, focusing on its essence and enjoyment without compromising ethical consumption practices.

During the event, visitors will have the opportunity to sample their newly crafted “Beanless Coffee,” showcasing a coffee experience minus the beans. Hasegawa invites both newcomers and long-time partners to explore this new direction in flavor technology and challenge the traditional notions of coffee.

Featured Product: Beanless Conmix

The Beanless Conmix utilizes roasted plant materials and Hasegawa’s proprietary technology to design coffee flavors without relying on traditional coffee beans. This product aims to maintain a steady supply and quality assurance, creating a more sustainable approach to flavor production. Here are the key features of the product:

• - Contribution to a Sustainable Future: By designing ingredients that do not depend on coffee beans, Hasegawa significantly reduces the environmental impact linked to coffee cultivation, offering an ethical alternative for environmentally-conscious consumers.
• - Caffeine-Free: Enjoyable at any time of day and for all generations, providing accessibility for wider audiences.
• - Flexible Flavor Development: The flavor design can be adjusted to cater to market trends, evolving preferences, and specific consumer tastes.

Insights from the Developer

The team emphasizes an extensive effort to replicate coffee’s aroma and richness. The adaptable nature of this new Conmix allows for a range of applications across various product categories including bottled drinks, canned beverages, chilled drinks, and desserts.

Event Details

• - Exhibition Name: 11th Drink Japan (Beverage and Liquid Food Development and Manufacturing Exhibition)
• - Dates: November 18 (Wednesday) – 20 (Friday), 2026, from 10:00 AM to 5:00 PM
• - Venue: Tokyo Big Sight
• - Organizer: RX Japan Co., Ltd.
• - Booth Number: A-05 (East Hall 8)
• - Official Website: Drink Japan Official Site

About Hasegawa Fragrance

Founded in May 1903 and established in December 1961, Hasegawa Fragrance operates out of Chuo City, Tokyo, producing a variety of fragrances (including cosmetic and food flavors, synthetic flavors) along with food additives and corresponding manufacturing. With over 120 years of experience, Hasegawa is a distinguished leader in flavor development for the food and beverage industry. Guided by their corporate message, “Empowering through Senses for Better Living,” they strive to create new value and excitement through innovative technologies while enhancing quality of life.

Join us at Drink Japan 2026 to discover the future of coffee alternatives with Hasegawa Fragrance!