Introduction to Mila-bo's Digital Innovations
Mila-bo, a pioneering firm dedicated to developing municipal services, has recently announced a significant advancement in postpartum care support. Based in Chiyoda, Tokyo, the company will launch its digital coupon service,
mila-e Coupon, and the municipal counter digital transformation service,
mila-e Application, in Tokyo's Kita Ward. This initiative is set to commence on
October 1, 2025.
The necessity for such digital solutions stems from the challenges faced by postpartum mothers. Mila-bo aims to simplify the caregiving experience through innovative technology, thus enhancing the quality of services provided to families in need.
Background of Digital Services Implementation
Since
March 2017, Mila-bo has been committed to supporting families throughout pregnancy and childcare. It developed the
Mother and Child Health Handbook application provided to Kita Ward as part of its Childcare Support Guide, aiming to assist local families effectively. The introduction of the digital coupon service
mila-e Coupon and the
mila-e Application reflects the ongoing efforts to improve existing solutions for new parents.
Addressing Challenges in Postpartum Care
To ensure that mothers feel supported during the postpartum period, it's critical to care for their mental and physical health. This is where postpartum care initiatives come into play, offering services such as postpartum short stays (overnight), postpartum daycare (day visits), and postpartum outreach (home visits). Previously, a paper-based
Authorization Notification was used to manage the use of these services, posing several inconveniences.
Mothers often struggled with the management and storage of these paper documents, while staff faced challenges with printing and mailing notifications. These tasks often resulted in delays in understanding service usage metrics. Consequently, the need for a more efficient solution became apparent.
Solutions Through Digital Services
The introduction of
mila-e Coupon and
mila-e Application brings significant improvements. Users can now receive and manage digital coupons online, which can be used at postpartum care facilities. By simply scanning a QR code using a smartphone, accessing these services becomes a streamlined process.
Moreover, for municipal staff, the burden of printing and mailing paper notifications is alleviated. With real-time access to usage data, they can enhance operational efficiency, improving service delivery to constituents.
Services Offered
The postpartum care services in Kita Ward include:
- - Postpartum Short Stays (overnight)
- - Postpartum Daycare (day visits)
- - Postpartum Outreach (home visits)
These services are designed for residents of Kita Ward who are new mothers and their infants—not applicable for those requiring medical procedures.
How to Access Coupons
To receive a coupon, users must register and log in to the
mila-e Application, after which they can apply for the coupon issuance. Upon approval, a confirmation email will be sent, allowing them to access their coupons in the application.
Participating Facilities
The following facilities participate in the postpartum care program:
Postpartum Short Stay Facilities
- - Tokyo Kita Medical Center
- - Swan Ladies Clinic
- - Araki Memorial Riverside Hospital
- - and many others...
Postpartum Daycare Facilities
- - Miduki Maternity Clinic
- - Heart Hot
- - Hokkori's Shimo Store
- - and more...
Postpartum Outreach Facilities
- - Futamura Lactation Consultation Center
- - and various other local clinics...
Contact Information
Residents interested in postpartum care services can contact the Kita Ward Health Services Division at:
03-3908-7050. For further details, visit the Kita ward's official postpartum care information page.
Conclusion
The
mila-e Coupon is a forward-thinking digital coupon service that facilitates easy access to postpartum care services while enabling residents to track their usage in real-time. Whether you're a new parent or a service provider, Mila-bo seeks to enhance your experience through innovative solutions that bridge the gap between services and accessibility. With these enhancements, the company aims to boost satisfaction levels among existing operations and promote broader service usage.