#Japan #Tsuruoka #Ploom AURA #Ploom #Akagawa Fireworks

Ploom's Special Lounge Experience

As part of this collaboration, Ploom will unveil the Ploom LOUNGE, a dedicated smoking area designed for over-20 smokers, situated within the paid viewing space of the festival. Measuring 200 square meters, this unique lounge will provide attendees with the opportunity to enjoy a variety of Ploom products, including dedicated Ploom items, heated tobacco products, and traditional cigarettes.

Moreover, guests will have access to a tasting experience featuring all varieties from the EVO series. Ploom AURA's latest color device, Glacier White, will also be available for purchase, allowing visitors to find their perfect match among Ploom's offerings. For those who possess or purchase a Ploom AURA device at the event, limited-edition original front panel replacements featuring the festival’s mascot, Akagawa Hanabuu, will be available. This exclusive opportunity adds a personal touch to the festival experience with unique memorabilia.

Follow along with the Ploom LOUNGE's festivities on the official Instagram account, Discover Ploom, for live updates and glimpses into the lounge. JT aims to respond to diverse customer needs through their sponsorship of the festival and the introduction of this one-of-a-kind lounge experience.

Enjoy the Blooms and Views of Fireworks

With a focus on enhancing the profound moments of the festival, attendees can enjoy spectacular fireworks while savoring a refreshing smoke. The lounge features both indoor and outdoor areas, where visitors can take in the breathtaking fireworks display lighting up the summer night sky. The special Ploom space inside the lounge is fully air-conditioned, offering guests a comfortable retreat during the festivities.

In addition to the Ploom LOUNGE, five more smoking areas called SMOKING SPACE by Ploom will be positioned throughout the venue to ensure that all attendees can enjoy a comfortable smoking experience without any hassle. These designated smoking areas are free to use, promoting a pleasurable environment for everyone.

Limited Edition Collaboration Front Panels

In honor of the festival, Ploom has created a limited number of collaboration front panels for the Ploom AURA device. These front panels feature designs inspired by the fireworks and the festival's mascot, Akagawa Hanabuu, with three different options available: Cool Night, Nebula, and Gold. All fronts will be available exclusively at the Ploom LOUNGE. Visitors can exchange their existing front panels for these collectibles at the event.

Additionally, from July 16 to August 17, 2026, a campaign will be held where participants can enter for a chance to win the collaboration front panels through the Ploom CLUB. Details on this and more can be found at the official Ploom CLUB website.

About the Akagawa Fireworks Festival

Located along the banks of the Akagawa River in Tsuruoka City, Yamagata Prefecture, the Akagawa Fireworks Festival is a beloved summer event. Known for its title of Japan’s Most Moving, this festival showcases firework designs that emphasize both explosiveness and beauty: a competition featuring more than 12,000 fireworks launched from heights reaching up to 700 meters. It is a signature event where talented fireworks artisans from across the nation come to display their skills, attracting countless fireworks enthusiasts each year.

• - Date: August 15, 2026
• - Venue: Akagawa River, Tsuruoka City, between Mikawa Bridge and Haguro Bridge
• - Number of Fireworks: Approximately 12,000
• - Format: Competitive display and special programs for fireworks design
• - Seating: Reserved sections available by advance purchase only
• - Official Site: akagawahanabi.com

Please note that scheduled activities may change, so it's recommended to check the official site for the latest updates.

About Ploom

Ploom is committed to providing the best smoking experience through their innovative heated tobacco products. With a focus on flavor, quality, and design, Ploom products aim to offer a satisfying experience that caters to discerning smokers.

The Ploom AURA has been crafted to redefine heated tobacco with its impressive capabilities, delivering unmatched flavor and satisfaction from the first puff to the last. It features SMART HEATFLOW technology for maximum extraction of flavors, allowing users to enjoy their personalized smoking experience. The ergonomic design ensures a comfortable fit, making Ploom a desirable brand in the heated tobacco industry.

For Ploom customer service inquiries, please call 0120-108-513 from 10:00 AM to 9:00 PM. Ploom is dedicated to ensuring all customers have access to the best flavors and enjoyable moments.