Victoria's Secret Teams Up with Angel Reese for Innovative Strapless Collection Launch
Victoria's Secret has officially launched its new global campaign titled 'The Season of Strapless,' featuring the inspiring Angel Reese, who has made history as the first WNBA player to headlining a Victoria's Secret campaign. This monumental moment follows her groundbreaking appearance at the Victoria's Secret Fashion Show in 2025, where she began to challenge the traditional norms of athletes and fashion. Reese's journey is a testament to her significant impact both on and off the court.
Lensed by the talented photographer Renell Medrano, the campaign showcases the vibrant and stylish new summer collection. It integrates innovative pieces such as the 'Invisible by Victoria' Strapless Collection, which is designed with unique no-slip grip technology. This technology ensures a comfortable fit while providing the necessary support, making it perfect for various summer activities. The summer collection also includes swimwear and the eagerly awaited Bombshell Bronze Eau de Parfum, which embodies the essence of carefree summertime moments.
Throughout the recent launch event held at the Victoria's Secret flagship store on 5th Avenue in New York City, Reese expressed her excitement about collaborating with a brand that she has admired for years. She described the experience of unveiling her first campaign in the same city where she made her runway debut as surreal and a true full-circle moment. Reese highlighted the campaign's empowering message about confidence and the importance of pursuing one's dreams unapologetically.
Adam Selman, EVP and Chief Creative Officer at Victoria's Secret, shared his enthusiasm for collaborating with Reese, noting how she exemplifies a perfect blend of power and grace. He emphasized that this partnership reflects what Victoria's Secret represents—a celebration of empowerment and self-confidence.
The collection features a wide range of products that include bras, panties, swimwear, casual sleepwear, and beauty items. With prices starting as low as $16.95, and offering sizes ranging from XS to XXL as well as bra sizes from bands 30-44 and cups AA-DDD, the collection has been tailored to be both accessible and stylish for all women.
Consumers eager to shop the 'Season of Strapless' collection can expect availability in retail locations across the globe, along with online shopping options at VictoriasSecret.com starting April 8. This dynamic campaign not only marks a new chapter for Victoria's Secret but also illustrates the powerful narrative that both the brand and Angel Reese are committed to sharing—one of confidence, grace, and the celebration of individual journeys.
Victoria's Secret continues to be a global leader in the intimate apparel market, known for its modern and fashion-forward collections. With a mission to inspire confidence and joy, the brand aims to cater to a diverse audience and adapt to the evolving needs and styles of its customers worldwide. Stay connected with Victoria's Secret through their official channels to catch all the latest news and updates about their offerings.
Lensed by the talented photographer Renell Medrano, the campaign showcases the vibrant and stylish new summer collection. It integrates innovative pieces such as the 'Invisible by Victoria' Strapless Collection, which is designed with unique no-slip grip technology. This technology ensures a comfortable fit while providing the necessary support, making it perfect for various summer activities. The summer collection also includes swimwear and the eagerly awaited Bombshell Bronze Eau de Parfum, which embodies the essence of carefree summertime moments.
Throughout the recent launch event held at the Victoria's Secret flagship store on 5th Avenue in New York City, Reese expressed her excitement about collaborating with a brand that she has admired for years. She described the experience of unveiling her first campaign in the same city where she made her runway debut as surreal and a true full-circle moment. Reese highlighted the campaign's empowering message about confidence and the importance of pursuing one's dreams unapologetically.
Adam Selman, EVP and Chief Creative Officer at Victoria's Secret, shared his enthusiasm for collaborating with Reese, noting how she exemplifies a perfect blend of power and grace. He emphasized that this partnership reflects what Victoria's Secret represents—a celebration of empowerment and self-confidence.
The collection features a wide range of products that include bras, panties, swimwear, casual sleepwear, and beauty items. With prices starting as low as $16.95, and offering sizes ranging from XS to XXL as well as bra sizes from bands 30-44 and cups AA-DDD, the collection has been tailored to be both accessible and stylish for all women.
Consumers eager to shop the 'Season of Strapless' collection can expect availability in retail locations across the globe, along with online shopping options at VictoriasSecret.com starting April 8. This dynamic campaign not only marks a new chapter for Victoria's Secret but also illustrates the powerful narrative that both the brand and Angel Reese are committed to sharing—one of confidence, grace, and the celebration of individual journeys.
Victoria's Secret continues to be a global leader in the intimate apparel market, known for its modern and fashion-forward collections. With a mission to inspire confidence and joy, the brand aims to cater to a diverse audience and adapt to the evolving needs and styles of its customers worldwide. Stay connected with Victoria's Secret through their official channels to catch all the latest news and updates about their offerings.
Topics Consumer Products & Retail）
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