RIMAN Showcases K-Beauty Innovations at WFDSA World Congress and Jeju Experience
RIMAN's K-Beauty Innovations at WFDSA 2026
In a significant stride to expand its influence within the international direct selling arena, RIMAN, a global leader in K-Beauty and wellness, participated as a Platinum Sponsor at the 18th World Congress of the World Federation of Direct Selling Associations (WFDSA) held from October 19 to 21, 2026, at the INSPIRE Entertainment Resort in Incheon, South Korea. This three-yearly event gathered key figures from the direct selling sector around the globe, making it the perfect stage for RIMAN to showcase its iconic brands, including ICD, botalab, and Lifening, along with its unique ingredient, Giant BYoungPool™.
The company's founder and chairman, Joong Hyun Ahn, featured prominently, delivering a captivating presentation during the session titled "Korea Market Spotlight: Innovation Builds. People Transform." His discussion underscored RIMAN’s remarkable journey, emphasizing its growth based on exclusive ingredients, robust R&D capabilities, and a commitment to people-centric leadership.
Following the congress, RIMAN conducted an exclusive brand immersion program known as the RIMAN JEJU EXPERIENCE from October 22 to 24 on Jeju Island, designed to provide international direct selling leaders with firsthand insights into the company’s exclusive ingredients, R&D strengths, and overarching brand philosophy. This immersive experience attracted 24 industry representatives from nine different countries, including France, Germany, China, and Singapore.
During this event, attendees explored RIMAN’s value chain—from ingredient cultivation to product R&D. At RIMAN FARM, a connected farm dedicated to cultivating Giant BYoungPool™, a proprietary variant of Centella asiatica, participants learned about the cultivation process and ongoing research related to RIMAN's ingredients. Additionally, they enjoyed their stay at the RIMAN VILLAGE, a branded resort specifically designed for the company’s distributors, featuring Lava BYoungPool thermal treatments and an array of RIMAN beauty and wellness products.
One participant remarked, "Witnessing the cutting-edge technology and ingredient research significantly enhanced my confidence in RIMAN's products." Similarly, Frédéric Billon, General Director of the French Direct Selling Federation, praised RIMAN's holistic approach, which integrates the management of raw materials to finished products, positioning the brand at the forefront of sustainable beauty markets.
Youngsu Hwang, Chief Sales Officer at RIMAN, explained, "The WFDSA World Congress and the RIMAN Jeju Experience have spotlighted our exclusive ingredients and R&D capabilities. We are particularly pleased with the positive feedback from participants regarding our product development processes and our employees' dedication. We aim to continue reinforcing our global relationships and our status as a trusted brand in K-Beauty."
About RIMAN
Founded in 2018 in South Korea, RIMAN is a global direct selling company reshaping K-Beauty with traditional ingredients sourced from Jeju Island combined with cutting-edge innovations. From its smart farm-factory on Jeju, RIMAN oversees every step of production—from raw material cultivation to product formulation—most notably for its flagship ingredient, Giant BYoungPool™, which received plant variety protection for 20 years from the Korean Forest Service in July 2022, followed by USDA acceptance in September 2025.
Topics Consumer Products & Retail）
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