#USA #Dallas #GLP-1 #weight loss #Fridays Health

Fridays' Award-Winning Campaign: Redefining Weight Loss

Fridays, the innovative wellness company, recently garnered a nomination at the World Out of Home Organization’s Global Awards, recognizing its impactful out-of-home advertising campaign. This nomination, announced during the WOO Annual Congress in Mexico City, places Fridays among the elite companies in health and wellness advertising.

The Campaign: A Beacon of Hope

The campaign's centerpiece was a striking 212-foot billboard in downtown Dallas featuring the powerful message, "When your diet hits the wall." This advertisement was developed in collaboration with the digital advertising agency C Squared Social and executed through the out-of-home agency OUTFRONT Media. It was created to resonate with individuals who struggle with traditional dieting methods, serving as both an acknowledgment of their frustrations and an invitation to explore modern solutions.

Sina Arham, Co-founder of Fridays, articulated the synthesis of creativity and purpose behind the campaign: "Our goal is to help people pursue wellness on their own terms. The Dallas installation was more than a billboard. It was a message of hope and empowerment for anyone who's struggled with conventional approaches to weight loss. We're proud to see that message recognized on a global stage."

Innovating Weight Loss Solutions

Fridays leverages the power of GLP-1 medications, combined with personalized support systems, making weight loss not just a process but an empowering journey for its members. The company acknowledges that while GLP-1s are effective, their success is heightened with proper guidance and support throughout the weight loss journey. Dr. Weiss Surkhabi, another Co-founder of Fridays, emphasized the company's mission: "We built Fridays to make healthcare more accessible and better fit into the busy lives of people. GLP-1s are a powerful tool, but without the right support and guidance, they're just one part of the picture. This nomination validates our approach to making effective, responsible care available to more people."

Celebrating Excellence in Out-of-Home Advertising

The World Out of Home Organization Global Awards celebrate innovation in advertising, and Fridays' nomination shines a light on its commitment to reshaping the wellness landscape. The company is also submitting this campaign for consideration at the Cannes Lions International Festival, further establishing its reputation as a trailblazer in health marketing.

As Fridays continues to advocate for a personalized approach to weight loss, it remains focused on accessibility and sustainable health solutions. By combining medical guidance with lifestyle support, Fridays provides members the confidence and tools to pursue their health goals effectively.

For more information about Fridays and its approach to innovative weight loss solutions, you can visit their website at joinfridays.com.