#USA #London #Healthcare Marketing #Doceree #Karima Sharif

Doceree's Strategic Shift: Welcoming Karima Sharif

In April 2025, Doceree, a leading global network specializing in programmatic messaging platforms for healthcare professionals, announced the appointment of Karima Sharif as the Senior Vice President of Strategic Accounts. With over 25 years of experience in health marketing, Karima aims to elevate partnerships with pharmaceutical brands and other key stakeholders on a global scale.

Karima Sharif, often referred to as the "Fresh Princess of Media", possesses unparalleled expertise in omnichannel strategy, multicultural marketing, and continuous media targeting. Her remarkable career spans over 100 pharmaceutical and medical device brands across various therapeutic categories. This extensive background has furnished her with a comprehensive understanding of how to drive growth and create value for major companies in the health sector.

Prior to joining Doceree, Karima made significant contributions while working with renowned agencies such as CMI/WPP, Publicis, and IPG MediaBrands, where she managed multimillion-dollar budgets for paid media initiatives. Her deep-seated knowledge of media strategy and commitment to diversity and inclusion have led to accolades, including the 2022 Rising Leader in Healthcare award from In Vivo and the 2022 Agency Vanguard award from DTC Perspectives.

In her new role at Doceree, Karima is enthusiastic about enhancing strategic partnerships and leveraging innovative solutions for pharmaceutical brands and additional partners. "I’m thrilled to be joining Doceree at such a pivotal moment. The company is truly at the forefront of change in the healthcare ecosystem, redefining how pharmaceutical marketers interact with healthcare providers through data-driven strategies and platforms," she stated.

Kamya Elawadhi, Client Director at Doceree, echoed Karima's sentiments, emphasizing the need for improved dialogue between healthcare providers and patients. She remarked, "At Doceree, we are committed to facilitating discussions between healthcare providers and patients by enhancing how pharmaceutical brands connect with healthcare professionals in the digital space. Karima’s extensive capabilities in media strategy and inclusive messaging will be vital in driving better outcomes for our partners."

Karima’s impactful voice has been featured in notable publications, including Adweek and MM+M, where she has spearheaded crucial conversations on innovation in healthcare marketing and the importance of creating equitable, inclusive campaigns that resonate with diverse audiences. Not only is she recognized for her marketing acumen, but she is also a strong advocate for women’s leadership in the industry. She co-founded the Women of Color Affinity Group and previously served as the board chair for the North American Healthcare Businesswomen's Association (HBA). Her recent endeavors with Sherunsit.org involved mentoring upcoming women leaders, extending her influence beyond marketing into advocacy.

Doceree is at the forefront of enhancing conversations between healthcare providers and patients by making them more relevant through patented responsive technology. Addressing current and emerging challenges in healthcare communication is central to their mission, especially as digital advancements play a critical role. By utilizing its patented technology, Doceree aims to transform interactions between healthcare providers and patients into richer, more constructive engagements focused on outcomes.

For more insights and information about Doceree’s innovative solutions and Karima Sharif's contributions, please visit their official website at www.doceree.com.