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The Coffee Bean & Tea Leaf® Celebrates 130-Café Milestone in Kuwait

A Remarkable Journey of Growth

The Coffee Bean & Tea Leaf® (CBTL) and its long-standing partner, Al-Ghunaim Trading Co., have reached a significant milestone in Kuwait with the recent opening of the brand's 130th café. This celebration marks over 20 years of successful partnership, showcasing remarkable growth in a vibrant and competitive market of approximately five million residents.

Since launching its first outlet in Salmiya on December 16, 2004, Al-Ghunaim Trading Co. has transformed CBTL into one of Kuwait's leading premium café chains. What began as a single café has evolved into an expansive network strategically positioned within local communities, dedicated to providing the finest coffee and tea while creating memorable experiences for its clientele.

The Visionary Leadership of Al-Ghunaim

Central to this journey has been Mr. Abdulghani Al-Ghunaim, the Chairman of Al-Ghunaim Trading Co. His vision and leadership have propelled the business through various challenges, including evolving consumer preferences and the disruptions caused by the COVID-19 pandemic, all while maintaining a steadfast commitment to quality customer service. As he states, "Reaching this milestone is a meaningful achievement for Al-Ghunaim Trading Co., but it primarily reflects the trust our customers have placed in us along with the dedication of our team who have built this business over the past two decades."

Mr. Mishary Al-Ghunaim, the CEO, echoed these sentiments by emphasizing the importance of continuing to nurture customer relationships and the community as a whole. He expressed gratitude for the team's effort and commitment toward shared success with CBTL.

Commitment to Quality and Customer Experience

At the core of CBTL's achievement are the employees who represent the brand daily, from baristas and café managers to those in operations and supply chain management. Together, they strive to enhance the customer experience by ensuring that every visit to a café brings warmth, quality service, and operational excellence. The cafés not only serve quality beverages but also create inviting spaces where customers can gather, relax, and connect with one another.

This dedication to fostering community relationships has not gone unnoticed. In 2025, CBTL Kuwait received multiple accolades, including the prestigious "First Café Award 2025" and a spot among the "Top 10 Brands 2025" in a customer satisfaction index by Service Hero Kuwait, solidifying its reputation among the top-performing brands in the country.

Commitment Beyond Coffee

Beyond its café operations, Al-Ghunaim Trading Co. remains committed to social responsibility. In 2026, the company proudly continued its tradition of giving back, contributing $1 million to the Kuwait Emergency Response Fund, thereby reinforcing its dedication to the community it serves.

As CBTL and Al-Ghunaim look ahead, they are focused on further strengthening their market position in Kuwait. Success will be largely defined by how effectively they maintain a robust network, build customer loyalty, and enhance brand equity. Investments in innovation, talent development, and operational strategy will underpin the next phase of this remarkable growth story.

About The Coffee Bean & Tea Leaf®

Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® has evolved into a modern global coffee and tea house brand, now operating over 1,000 locations across more than 20 countries. As a proud member of the Jollibee Group, CBTL continues to innovate and adapt, ensuring that its loyal customers can enjoy classic favorites and new flavors alike, both in cafés and at home. For those eager to learn more, additional information can be found at corporate.thecoffeebeanandtealeaf.com.