SCHEELS Set to Open Major Sporting Goods Store in Littleton, Colorado by 2029

SCHEELS to Expand into Colorado with New Location in 2029



Employee-owned SCHEELS has recently shared exciting news about its expansion plans in Colorado, marking a significant milestone in the company's growth. Set to open in 2029, the new flagship store in Littleton will span over 300,000 square feet and aims to provide an unparalleled shopping experience for sports enthusiasts and families alike.

A New Flagship Destination


SCHEELS is no stranger to the Colorado market, with existing stores in Johnstown and Colorado Springs. This new addition will anchor the Mineral Place development alongside Costco, further establishing the location as a retail hotspot. The store will not only be an impressive venue for sporting goods but is also expected to create over 500 new jobs within the Denver South Metro area.

According to SCHEELS CEO Matt Hanson, the company is thrilled to broaden its presence in Colorado’s Front Range. He emphasized the commitment to provide the best possible retail experience and to contribute meaningfully to the local community. SCHEELS aims to forge partnerships with local leaders, ensuring that the new store becomes an integral part of Littleton while also creating numerous career opportunities.

A Unique Retail Experience


The upcoming SCHEELS store will feature more than 80 specialty shops, all staffed by experts trained through SCHEELS University. This ensures that every customer receives personalized assistance tailored to their specific needs and interests. From certified fittings to high-quality repairs, the staff’s dedication to service is what sets SCHEELS apart.

Services will include:
  • - Golf Custom Fittings: Expert fittings employing advanced launch monitor technology.
  • - Baseball and Softball Fitting Studio: Custom bat fittings and specialized swing analysis helps local athletes perform at their peak.
  • - Archery and Fishing Services: Tailored for the unique needs of Colorado sportspeople, including bow tuning and fly fishing rod repairs.
  • - Ski and Snowboard Services: Expert winter sports preparation ensuring peak performance.
  • - Bike Shop Services: Comprehensive maintenance and repair for bikes, including suspension services and complete tune-ups.

A Family-Friendly Environment


Beyond being a retail store, SCHEELS is dedicated to creating an entertainment destination. Families can look forward to a variety of attractions that enhance the shopping experience:
  • - A 60 ft. hubless Ferris Wheel which will leave families in awe.
  • - Interactive gaming options and bowling lanes that provide fun for all ages.
  • - A 16,000-gallon saltwater aquarium, offering a glimpse into a vibrant underwater world.
  • - A dedicated toy shop featuring an extensive LEGO collection and a classic candy shop for sweet treats.
  • - Customized services across various categories, ensuring expert help in choosing the right gear.

Conclusion


When it opens its doors in 2029, the Littleton SCHEELS will become the 38th store in the company's expanding network. This new location embodies SCHEELS’ mission: to redefine the sporting goods landscape through employee ownership, strong community ties, and exceptional customer service. As SCHEELS continues to grow, it remains focused on delivering an extraordinary shopping experience that caters to the needs and passions of each customer.

With its commitment to quality and community involvement, the new flagship store promises to be more than just a place to shop; it will be a local gathering point for families and sports enthusiasts. SCHEELS is truly setting the standard for the future of retail in Colorado.

Topics Consumer Products & Retail)

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