#China #Langjiu #Gulin #Baijiu brand #Chinese spirits

Langjiu Takes Center Stage

In a celebration dedicated to Chinese brands, Langjiu has been honored as one of the most favored Baijiu brands by foreigners in the global voting campaign titled Like My Favorite Chinese Brands (2024-2025). This event took place on the evening of May 13, 2025, and was co-organized by Xinhua News Agency's Brand Work Office and the China Economic Information Service (CEIS).

The impressive achievement highlights how Langjiu has captured not just local but international consumers' hearts, becoming a popular choice worldwide. It received a remarkable number of votes within the Baijiu category, showcasing its strong position in foreign markets and among global alcohol enthusiasts.

A Heritage Embedded in Quality

Originating from Erlang, Gulin County in Sichuan Province, Langjiu is located near the Chishui River, a renowned area for liquor production. The company proudly operates the Langjiu estate, which stretches across six ecological brewing zones along a 49-kilometer riverbank. With an annual production capacity of 72,000 tons of premium sauce-flavored Baijiu, the estate also boasts a storage capacity of 265,000 tons. This impressive scale attracts over 200,000 Baijiu fans from around the globe each year, making it a pivotal hub in the spirits industry.

Rising in Global Rankings

Langjiu's continuous success is validated by its ranking in the World Brand Summit 2024, placing it 56th among the top 500 valuable Chinese brands with a brand value of 151.876 billion yuan (about $20.98 billion). For 16 consecutive years, it has maintained its status within the top three Baijiu brands in China, cementing its reputation as a leader in the industry.

A Global Expansion Strategy

In recent years, Langjiu has strategically expanded its international footprint to over 20 countries and regions including areas in America, Europe, Southeast Asia, and East Africa. The brand is making waves in new markets such as Spain, France, Thailand, and Cambodia through innovative product launches and promotional events. This expansion is part of a broader initiative to enhance the global recognition of Chinese Baijiu, focusing on building cultural understanding and appreciation. Wang Junlin, the president of Langjiu, emphasizes that quality and culture remain the company's top priorities, continuously refining its brand identity.

Celebrating Cultural Identity

The year 2025 marks the ninth anniversary of China Brand Day, a testament to the increasing acknowledgment of Chinese brands globally. Langjiu stands as a prominent ambassador for Baijiu, illustrating the significance of promoting Chinese culture on an international scale. With a sincere commitment to showcasing its heritage and quality, Langjiu aims to enhance the perception of Chinese culture and its distinctive products.

In conclusion, as Langjiu continues to break barriers and expand its reach globally, it symbolizes not just a brand but a growing segment of rich cultural expression through food and beverages. The future looks promising for Langjiu as they forge ahead in their quest to establish a strong cultural identity through Baijiu.