Experience the Delight of YUDA Milk at the New 'Milk Boy' POP UP Store in Ueno!

YUDA Milk's 'Milk Boy' POP UP Store Opens in Ueno

YUDA Milk Co., a dairy manufacturer based in Iwate Prefecture, is excited to announce the launch of its limited-time ‘Milk Boy POP UP Store,’ running from July 30 to September 30, 2026. Following the positive reception of last year’s event, this year’s store will once again be located in the Ueno Shinkin Kan on the first and second floors.

Last year, attendees enjoyed a variety of offerings where YUDA Milk showcased its popular products, and this year will be no different. The store will feature the much-loved Premium Yuda Yogurt, alongside a selection of other yogurt products, fresh milk, and various dairy-related items that are often hard to find in the metropolitan area. Among the highlights are creamy yet refreshing soft serve ice cream made from carefully sourced fresh raw milk from Iwate, as well as an array of delightful drinks and desserts inspired by YUDA Milk’s products.

In celebration of its 60th anniversary, YUDA Milk also promises an immersive experience through a dedicated exhibition area where visitors can learn about the company’s rich history and commitment to quality. A photo spot featuring the brand’s beloved mascot, Milk Boy, will allow guests to capture joyful moments while savoring delectable yogurts and soft servies.

Moreover, the store will offer a full range of Milk Boy merchandise, which is typically available only through the online shop and company-owned stores. New products are set to be launched during this special period, making it an excellent opportunity for fans and first-time visitors alike.

The executives at YUDA Milk express that this event is more than just a store; it signifies their gratitude towards loyal customers and their desire to allow as many people as possible to experience the unique tastes and culture that YUDA Milk has to offer.

POP UP STORE Details

- Dates: July 30, 2026 (Thursday) - September 30, 2026 (Wednesday)
- Hours: 11:00 AM - 7:00 PM, closed on Mondays
- Location: Ueno Shinkin Kan
- Address: 4-8-13 Ueno, Taito-ku, Tokyo

How to Access

- Approximately 1 minute walk from Keisei Ueno Station (Hirakoji exit)
- Approximately 1 minute walk from Tokyo Metro Ginza Line Ueno-Hirokoji Station (C4 exit)
- Approximately 1 minute walk from Toei Oedo Line Ueno-Oktown Station (C4 exit)
- Approximately 4 minutes walk from JR Ueno Station (Shinobazu exit)
- Approximately 4 minutes walk from JR Okachimachi Station (North exit)