#USA #Dynata #Shelton #Mike Jaffe #Richard Poustie

Dynata Strengthens Leadership Team with Key Appointments

Dynata, LLC, a leading provider of accurate first-party data, has announced the appointments of two prominent executives: Mike Jaffe and Richard Poustie. These strategic hires mark a significant step in Dynata's ongoing mission to deliver unmatched data quality and operational excellence.

Mike Jaffe - General Manager, Global Operations

Mike Jaffe, who has taken on the role of General Manager for Global Operations, comes to Dynata with extensive experience in the media operations landscape. Before joining Dynata, Jaffe served as the Head of Operations for Media Radar, where he was instrumental in refining the company's service delivery approach. Jaffe's impressive track record spans over 18 years, significantly at Kantar Media, where he played diverse leadership roles across North America and the global market.

Jaffe's operational expertise is further highlighted by his tenure at Vivix, where he led the integration of various advertising intelligence ventures initiated by Kantar Media and Numerator. His proven skills in driving operational excellence and fostering high-performing teams are expected to be pivotal in Dynata's strategy to enhance service offerings. He officially started his role on January 6, 2025, and is based in the U.S.

Richard Poustie - Head of EMEA Media Division

Joining him is Richard Poustie, who will spearhead Dynata's EMEA Media Division. Poustie is a respected figure in the media research and audience measurement sector, bringing a wealth of experience from his previous leadership positions at Kantar Media, including CEO roles for the UK and Ireland markets. He was also the Global CEO of the renowned media planning insight tool TGI and recently served as the Managing Director of the Barb Service, which measures television audience data in the UK.

Poustie's strong leadership skills and successful history of driving growth will be an asset as he shapes Dynata's sales strategy and market approach in the EMEA region. He aims to unlock new opportunities to deliver unique value propositions for media agencies and organizations utilizing Dynata's comprehensive advertising effectiveness and cross-media solutions. Poustie’s appointment commenced on January 13, 2025, with his base in London, UK.

Strategic Implications

The appointments of Jaffe and Poustie underscore Dynata's commitment to continuous growth and enhancement of their service quality. According to Mike Petrullo, CEO of Dynata, "Both leaders bring a significant depth of experience to our business." Highlighting Jaffe’s capabilities in operational excellence and Poustie’s commendable reputation within the media industry, Petrullo notes that these moves signal Dynata's dedication to furthering business growth and delivering substantial value to its clients.

About Dynata

Dynata stands as the world’s largest first-party data company, offering insights, activation, and measurement services. With a reach that includes 70 million consumers and business professionals worldwide, Dynata is the trusted partner for over 6,000 market entities across various sectors. Their robust portfolio of data points, coupled with innovative service offerings, ensures that Dynata continues to provide a voice for the customer across the marketing continuum.

For more information about their services and offerings, visit www.dynata.com.