#USA #Irvine #CTV Advertising #USIM #IRIS.TV

USIM and IRIS.TV Revolutionize Advertising with AI Insights

In a significant development in the world of connected TV (CTV), USIM, a frontrunner in media solutions, has announced a strategic partnership with IRIS.TV, a cutting-edge content data marketplace. This collaboration aims to reshape how brands approach CTV advertising, bringing advanced AI technology to the forefront of audience engagement strategies.

Enhancing CTV Capabilities with IRIS_ID

The partnership heralds the integration of IRIS.TV’s content identifier, known as IRIS_ID, into USIM's programmatic division, Quantum11. This synergy promises to enhance the effectiveness of CTV campaigns by transforming video-level data into actionable insights. With the ever-extending options and fragmented landscape in CTV, accurately reaching desired consumers at optimal times has proven to be more complex than ever.

Dan Bealey, USIM’s VP of Programmatic Media and Advanced TV, stated, “By leveraging IRIS.TV, our programmatic team can precisely align advertisements within emotionally relevant television content. This development ensures that our clients' messages resonate deeply with consumers when they are most engaged.”

Cutting-Edge Technology and Partnerships

The powerful alliance will access an extensive array of content—over 70 million videos sourced from various streaming apps and smart TVs including platforms like LG, Vizio, and Univision—all analyzed to generate standardized data regarding context, emotion, and brand alignment. To enhance its capabilities, IRIS.TV collaborates with leading Computer Vision AI firms, ensuring that advertisers can tap into a wealth of precise CTV inventory.

Strategic Benefits for Advertisers

This partnership offers advertisers several notable advantages:
1. Advanced AI Analysis: When campaigns utilize video-level AI insights, they can achieve enhanced contextual and emotional targeting, leading to more effective campaigns.
2. Transparency: It introduces greater transparency in assessing CTV media quality and value, reassuring advertisers about their investments.
3. Precision Targeting: This capability allows brands to connect with the right audience at the most impactful moments, ensuring that advertising efforts yield substantial returns.
4. Brand Safety: Strong measures are implemented to preserve brand integrity aligned with their values during campaigns.

Melissa Sierra, EVP of Media Integration at USIM, emphasized, “Our partnership with IRIS.TV elevates how we approach modern CTV placements and creative strategies, allowing us to offer exceptional visibility into campaign performance.”

Why This Matters for CTV Marketing

In a rapidly evolving media landscape, the combination of USIM and IRIS.TV aims to empower advertisers with the tools they need to augment their CTV investments. By prioritizing data-driven decisions, brands can maximally leverage their advertising strategies to meet campaign goals effectively.

Field Garthwaite, CEO of IRIS.TV, remarks on the collaborative potential, stating, “This partnership facilitates reaching consumers when they are most engaged, ultimately boosting campaign efficiency and effectiveness.”

Conclusion

This alliance between USIM and IRIS.TV marks a new era for CTV advertising, elevating industry standards with AI-powered insights. As brands adjust their strategies to fit the evolving marketplace, partnerships like this will play a crucial role in navigating challenges and enhancing the overall effectiveness of advertising efforts. For more insights on improving CTV campaign performance, companies are encouraged to reach out to USIM and discover the transformative possibilities this partnership offers.

For further details on how USIM and IRIS.TV can enhance your CTV campaigns, contact Alena Alvarez at u[email protected]