Discover the Perfect Lingerie Fit at HEAVEN Japan's Pop-Up Shop in Hakata
The moment you slip into the right lingerie can alter your entire day, enhancing not just comfort but also confidence. From December 17 to December 25, 2025, HEAVEN Japan invites you to visit their pop-up shop at the Hakata Hankyu Department Store. Here, you will have the unique opportunity to explore, try, and purchase perfectly fitting lingerie customized to your needs.
The Importance of Proper Fit
A recent study by HEAVEN Japan revealed that approximately 80% of women are wearing the wrong bra size. Factors contributing to this issue include the lack of communication about lingerie sizes among peers and inadequate sexual education during adolescence. Many women choose bras that don't fit well, often based on guesswork, which can lead to discomfort and a lack of confidence.
HEAVEN Japan aims to change this narrative. With a focus on personalized fitting, they develop and sell bras that support each woman's specific shape and desires. Their commitment to proper lingerie fitting doesn't stop at the store; they also provide online consultations with lingerie professionals and an easy exchange/return service to ensure all women find their perfect fit.
Get Expert Advice at the Pop-Up Shop
During the pop-up event, attendees can receive professional advice tailored to their individual body types and preferences. The shop will feature popular products including the iconic "Ganso Waki Niku Catcher" and other beloved collections such as "Biscierina" and "Shin-Mune Fujiko Bra". With sizes ranging from B65 to M100, customers are encouraged to experience firsthand the benefits of bras that align with their body type and addresses their unique concerns.
Exclusive Preview of New Spring/Summer Collection
In addition to the fitting experience, visitors can also attend the exclusive preview of HEAVEN Japan's Spring/Summer 2026 collection. Attendees will receive a catalog showcasing the new offerings, including four eagerly awaited items: non-wired bras, sports bras, and strapless bras, all featuring new colors and designs.
Promoting Personal Safety and Preparedness
As part of their community outreach, HEAVEN Japan has recognized a significant gap in preparedness, noting that many customers do not keep additional underwear in their emergency supply bags. They have been actively advocating for this cause since 2022, emphasizing the importance of including lingerie in emergency kits. The pop-up will feature educational materials and allow visitors to purchase specially designed emergency underwear sets.
Experience Easy and Convenient Fitting Sessions
No need for appointments; simply drop by for a fitting session that typically lasts between 15 to 20 minutes, making it an easy addition to your shopping routine. You can seek personalized guidance from HEAVEN Japan's professional advisors on finding lingerie that fits perfectly. For busy shoppers, the pop-up shop will provide tickets during peak times for those further interested in a guided experience.
The event draws inspiration from previous successful pop-ups that engaged a large number of customers in Hakata, showcasing the demand for quality lingerie fitting experiences.
Event Details
- - Dates: December 17 (Wednesday) to December 25 (Thursday), 2025
- - Location: Hakata Hankyu, 5th Floor, Stage 5, 1-1 Hakata Ekimae, Hakata Ward, Fukuoka 812-0012
- - Hours: 10 AM to 8 PM (final day closes at 6 PM with last fitting at 5 PM)
Whether you’re looking for a perfect fit or simply want to explore new lingerie styles, the HEAVEN Japan pop-up shop is the perfect destination to transform your lingerie collection. Join us and embrace a new level of comfort and confidence in your everyday life! For further details, feel free to visit
HEAVEN Japan's website.