#Japan #Tokyo #Hawkins #ABC Mart #Asuka Kijima

ABC Mart's New Collection: Trendy Footwear for Every Day

ABC Mart has officially launched an exciting new collection that complements the fresh vibes of spring and new beginnings. Targeting modern lifestyles, this range includes versatile sneakers and pumps ideal for both work and leisure. The collection reflects the brand's commitment to providing stylish yet functional options suitable for various occasions.

For this campaign, ABC Mart collaborated with the renowned web media outlet @BAILA and enlisted fashion model Asuka Kijima to showcase outfits that resonate with the reality of working women. Through striking visuals that capture different moments in a woman's daily life, ABC Mart presents a refreshing styling approach aimed at empowering women to embrace new experiences and challenges.

From February 26, 2026, the visuals will be available on ABC Mart's online store, with the in-store displays set to follow on March 5, 2026.

Highlighting Key Products

The new footwear range features two standout segments: Hawkins Feminine & Casual sneakers and the PUFF pump series.

Hawkins Feminine & Casual Sneakers

The Hawkins Feminine & Casual line seamlessly blends chic design with comfort, making it a perfect fit for everyday life without sacrificing style. These sneakers are designed to look stylish effortlessly, and they emphasize a playful yet sophisticated aesthetic. In one of the visual highlights, sneakers styled with satin ribbon shoelaces are featured, showcasing a blend of simplicity and fun to enhance any outfit.

PUFF Pumps

The PUFF series of pumps are crafted with a cushioned upper, providing soft comfort that doesn’t compromise on elegance. The design is meticulously developed to ensure a sleek silhouette while ensuring that these shoes perform well in both casual and formal settings.

Detailed Product Overview

Feminine & Casual Collection

1. CHERIE 6.5:
- Colors: White, Ivory/Pink, Denim Mix
- Sizes: 22.5cm – 25.0cm (in 0.5cm increments)
- Price: ¥7,590 (tax included)
- A fashionable high-heeled sneaker suitable for feminine outfits, featuring stone embellished eyelets for an elegant finish.

2. DAHLIA 5:
- Colors: Black, White/Pink, S/Lilac
- Sizes: 22.5cm – 25.0cm (in 0.5cm increments)
- Price: ¥7,590 (tax included)
- Perfect for casual looks, these stylish thick-soled sneakers come with charming side embellishments.

3. LYDIA 7:
- Colors: Black, White, Beige
- Sizes: 22.5cm – 25.0cm (in 0.5cm increments)
- Price: ¥9,350 (tax included)
- A glamorous high-heeled sneaker with glitter accents for that upscale appeal.

4. HAWKINS SPORT EILEEN:
- Colors: Black, Pink, Gray
- Sizes: 22.5cm – 25.0cm (in 0.5cm increments)
- Price: ¥7,150 (tax included)
- Inspired by ballet shoes, these feminine sneakers sport a soft satin upper and charm detail.

PUFF Pump Collection

1. PUFF LOAFER 1.5:
- Colors: Black, Beige, Ivory
- Sizes: S (22.5cm–23.0cm), M (23.5cm), L (24.0cm), XL (24.5cm–25.0cm)
- Price: ¥6,050 (tax included)
- Offers the same soft comfort as other PUFF products with a stylish silhouette.

2. PUFF HEEL LFR 3.5:
- Colors: Black, Brown, Grayge
- Sizes: S (22.5cm–23.0cm), M (23.5cm), L (24.0cm), XL (24.5cm–25.0cm)
- Price: ¥6,490 (tax included)
- A brilliant option for those new to heels, combining comfort and style for versatile wear.

3. PUFF PTD ST 4:
- Colors: Black, Champagne, Tweed Gray
- Sizes: S (22.5cm–23.0cm), M (23.5cm), L (24.0cm), XL (24.5cm–25.0cm)
- Price: ¥6,490 (tax included)
- Recommended for formal settings, these pumps feature a secure strap design.

Featured Talent: Asuka Kijima

Asuka Kijima is not just a standout model with an attractive style, but she also has a charming personality that resonates well with a broad audience. With over 510,000 followers on YouTube, her authentic presence continues to captivate fans. She makes her cover debut in the May 2026 issue of BAILA.

Social Media:

• - Instagram: @asuka_kijima
• - X (formerly Twitter): @asuka_kijima

Company Overview

Name: ABC Mart, Inc.
CEO: Minoru Noguchi
Location: 1-3-1 Azabudai, Minato-ku, Tokyo, JP 106-0041
Established: June 6, 1985
Business: Retail of shoes, clothing, and accessories; product planning, manufacturing, and sales of footwear.

Customer Inquiry Contact:
Phone: 0120-936-610
Available Time: 10:00 AM to 5:00 PM (Monday to Thursday)