Experience the Charm of Scotland at Bruichladdich Distillery's NYC Holiday Pop-up

This winter, Bruichladdich Distillery, renowned for its award-winning single malt Scotch whisky, is set to capture the essence of Scotland with a special holiday pop-up event at Brookfield Place in New York City. Scheduled from December 10 to 12, this exclusive three-day experience promises to transport visitors straight to Islay, the home of Bruichladdich, in a celebration of whisky and community.

What to Expect at the Pop-up

Located in the visually stunning Winter Garden at Brookfield Place, the pop-up offers a wide array of activities for both whisky connoisseurs and newcomers alike. Guests can indulge in complimentary whisky tastings featuring the brand's flagship products, including The Classic Laddie and Port Charlotte 10. For those interested in the craft of whisky-making, the distillery team will lead educational mini masterclasses, providing insights into the production process and the distinct characteristics that set Bruichladdich's whiskies apart.

Craig Sherman, Vice President of Marketing at Rémy Cointreau Americas, highlighted the significance of this event: “At Bruichladdich Distillery, we challenge convention and craft the finest spirits. Our Victorian heritage meets a modern approach, and we’re excited to share our story with New Yorkers this holiday season.”

Exclusive Holiday Offerings

In addition to tastings and masterclasses, the pop-up will feature an extensive retail shop where visitors can purchase exclusive holiday offerings. Whisky lovers can explore the limited-edition Octomore 16 series, along with Bruichladdich 18 and other unique selections that showcase the distillery's innovative spirit. The shop offers the perfect opportunity for holiday shoppers looking for premium gifts.

Masterclass Schedule

To make the most of your experience, visitors are encouraged to join the mini masterclasses. The schedule is packed with multiple sessions each day:

- December 10: 2PM, 3PM, 4PM, 5PM
- December 11: 12PM, 1PM, 2PM, 3PM, 4PM, 5PM, 6PM, 7PM
- December 12: 12PM, 1PM, 2PM, 3PM, 4PM, 5PM, 6PM, 7PM

RSVPs for the masterclasses are highly recommended, as spaces are limited and will be allocated on a first-come, first-served basis.

Join the Celebration!

The Bruichladdich Distillery holiday pop-up is open to guests aged 21 and over, inviting everyone to immerse themselves in the heart of whisky culture. Whether you're a seasoned enthusiast or just looking to explore the world of Scotch, this experience is designed to celebrate the joy of sharing whisky.

Join us at Brookfield Place from December 10 to 12, and don’t miss out on the chance to capture a taste of Scotland right in the heart of New York City. For more information and to secure your spot in the masterclasses, visit Bruichladdich's website.

About Bruichladdich Distillery

Bruichladdich Distillery is located on the picturesque Hebridean island of Islay, where its rich history dates back to 1881. The distillery has made a name for itself through its commitment to quality and sustainability, becoming the first Scotch whisky producer in the world to attain B Corp certification. Today, it is one of only two distilleries on Islay that maintain a complete production cycle on the island. The distillery is dedicated not just to whisky production but also to contributing to the local community and environment, ensuring that the legacy of quality and craftsmanship continues.

With its exciting holiday pop-up, Bruichladdich enhances the festive spirit, inviting New Yorkers to embrace the incredible flavor of Scotland's finest whiskies this winter season.