AVENIR GLOBAL Strengthens Its Global Influence with Marker Collective Acquisition

AVENIR GLOBAL Enhances Communication Capabilities with Strategic Acquisition

On November 5, 2026, AVENIR GLOBAL, a Montreal-based holding and management company, announced a significant acquisition that marks a pivotal moment in its expansion strategy. By acquiring Marker Collective from Next 15 Group plc, AVENIR GLOBAL is set to enhance its global presence and solidify its position in the rapidly growing technology communications sector.

Marker Collective consists of three established communications agencies: Archetype, Nectar, and Outcast, each with a track record of advising some of the world's leading technology companies. The acquisition also includes Delve, an innovative AI-powered media intelligence platform designed to transform how communication strategies are executed.

Jean-Pierre Vasseur, President and CEO of AVENIR GLOBAL, expressed enthusiasm about the acquisition, emphasizing the invaluable expertise and talent that Marker Collective brings to the table. This move is seen as a significant enhancement to AVENIR's already impressive portfolio, which now boasts over 1,500 employees worldwide, ranking the group among the top 15 communications firms globally based on revenue.

The acquisition not only adds the expertise of approximately 650 employees situated across 20 offices in the United States, the United Kingdom, Europe, and the Asia-Pacific region but also enriches AVENIR GLOBAL's technology communications proficiency. Each of Marker’s agencies will retain its distinct identity and relationships while benefiting from shared resources and the advanced capabilities offered by the Delve platform.

Delve serves as a real-time insight engine that transforms news and social media analytics into ready-to-use executive insights. As a cornerstone of Marker Collective’s operations, it’s designed to enable agencies to leverage data for more effective communication strategies and campaign measurements.

The integration of Delve is seen as a game-changer, allowing the combined organization to enhance workflows dramatically and enable teams to focus on more strategic, high-value endeavors for their clients. Vasseur commented, “What attracted us to Marker was the quality of its people, the strength of its agencies, the relationships it has built with some of the world’s leading technology companies, and the technology they have developed.” He highlighted the importance of communications and advisory firms in navigating complex challenges where technology and policy intersect.

Helena Maus, CEO of Marker Collective, remarked on the acquisition, stating, “This is a strong vote of confidence in our people, our clients, and the model we have been building—distinct agencies with strong points of view, connected by shared intelligence and technology.” She noted that the integration with AVENIR GLOBAL provides Marker with a long-term strategic partner, allowing for further growth while maintaining its unique culture and operational independence.

The operational integrity of Marker Collective will remain intact, with its agencies continuing to function under their established leadership and clientele. The focus will be on seamless operation, ensuring that existing client relationships are upheld and nurtured.

AVENIR GLOBAL continues to thrive as a global powerhouse in specialist communications. With over 1,500 employees spanning various regions, including Canada, the U.S., the UK, Europe, and beyond, the company is committed to investing in specialized firms while respecting their unique strengths

As AVENIR GLOBAL celebrates its 50th anniversary, the acquisition of Marker Collective represents yet another critical leap forward in its international growth trajectory. Looking ahead, both AVENIR GLOBAL and Marker Collective are poised to leverage their combined strengths in pursuit of innovative communication solutions that meet the demands of a continuously evolving global marketplace. This partnership is not just about expanding reach but about rethinking the future of communication in an increasingly technology-driven world.