#France #Cannes #CAMPARI #Mads Mikkelsen

Campari Returns to the Cannes Film Festival

Campari, the iconic Italian bitter liqueur, is making a grand return to the Cannes Film Festival from May 13 to 24, 2025, marking its fourth consecutive year as an official sponsor. With its longstanding tradition in cinema, Campari embodies the spirit of creativity, passion, and artistic expression that the festival celebrates.

This year's festival will feature a dazzling array of events orchestrated by Campari, including the much-anticipated 'Discover Red' event at Hyde Beach by Campari. This celebrated gathering aims to honor the fiery talent of filmmakers and guests alike, creating an unforgettable experience infused with the brands' hallmark style.

A Celebration of Filmmaking and Collaboration

Campari's presence at the Cannes Film Festival extends beyond mere sponsorship; it is a celebration of cinematic artistry. Notable collaborations include their partnership with Mads Mikkelsen, which will be showcased throughout the festival. Mads Mikkelsen, known for his extraordinary performances, brings an extra layer of excitement to the event and exemplifies the brand's commitment to the film industry.

Among the highlights planned are the Campari Lounge, where attendees can enjoy expertly crafted cocktails, including the classic Negroni. In addition, collaborations with organizations like Breaking Through The Lens, which assists marginalized filmmakers, signify Campari's dedication to nurturing talent and fostering diversity in cinema.

A Rich Program of Events

During the festival, Campari will also be partaking in various high-profile events:

• - Campari’s Event 'Discover Red': Scheduled for May 17, this event is set to celebrate passionate cinematic talent and will feature industry experts and stars.
• - Breaking Through The Lens: In its fourth collaboration with Campari, this nonprofit will host its annual event at Hyde Beach, concentrating on supporting women and marginalized filmmakers.
• - The Hollywood Reporter Podcast Awards Chatter: A special live recording of this popular podcast will occur at the Campari Lounge, featuring renowned actress Sissy Spacek.
• - Official Film Premiere Afterparties: Campari is proud to host some of the most glamorous afterparties, including those for films like 'AMRUM' starring Diane Kruger, and 'FUORI' featuring Valeria Golino.

The festivities will also showcase a unique cocktail crafted for the occasion. Directed by Tommaso Cecca, Global Director of Camparino, the limited-edition