#United States #Rancho Mirage #Ferrari #Holand Automotive #Lapis Automotive

Holand Automotive Group Sells Ferrari Rancho Mirage

In a significant move within the automotive market, Holand Automotive Group has announced the completion of a deal to sell Ferrari Rancho Mirage to Lapis Automotive Group. This acquisition signals a strategic transition for the luxury brand and comes after months of collaborative efforts and planning with Ferrari North America, ensuring a seamless process.

Strategic Move by Holand Automotive Group

The sale, confirmed on December 17, 2025, highlights the careful consideration taken by both parties. Holand Automotive Group, under the leadership of Gad Bitton, emphasized their commitment to maintaining strong brand stewardship and operational excellence. The partnership with Todd Blue's Lapis Automotive Group is seen as a crucial step towards enhancing the brand's local presence and expertise within the Palm Springs and Coachella Valley markets.

Todd Blue, who previously served as the CEO of Indigo Auto Group, is recognized for his deep experience in the luxury automotive segment. His established relationships and proven track record of success played a fundamental role in convincing Holand Automotive that Lapis Automotive is well-equipped to manage Ferrari Rancho Mirage going forward.

Local Ownership for Sustained Success

Gad Bitton expressed, "After careful consideration and with Ferrari's blessing, we believed this was the right moment for a transition to someone with a more localized focus and expertise." This sentiment reflects Holand Automotive's broader strategy to adapt to the unique market dynamics of luxury automotive sales. The region is known for its seasonality and the need for constant, on-site leadership, which makes local ownership particularly advantageous for ensuring sustained success.

Notably, Holand Automotive Group retains a firm foothold in California by continuing to operate Ferrari of South Bay in Torrance. This dealership remains a high-performance location, demonstrating the group's ability to innovate and adapt while pursuing growth opportunities aligned with the Ferrari brand across major urban areas in California and beyond.

Commitment to the Luxury Brand

Holand Automotive Group's decision underscores their focus on disciplined portfolio management and their dedication to long-term growth across the United States and Europe. The group is recognized globally for encompassing prestigious brands in their portfolio, such as Ferrari, Lamborghini, Rolls-Royce Motor Cars, and more.

Lapis Automotive's acquisition of Ferrari Rancho Mirage not only strengthens the local market but also reflects a shared commitment between Holand Automotive and Ferrari towards a successful partnership. Bitton reiterated, "We remain deeply committed to Ferrari and our long-standing partnership."

As both companies look toward the future, this transaction serves as a testament to strategic vision and effective business practices, ensuring that Ferrari continues to thrive in the luxury automotive landscape. With the leadership of Todd Blue and the ongoing support from Holand Automotive, the new chapter for Ferrari Rancho Mirage is poised for success in the competitive automotive arena.