#Japan #Shibuya #Marugame Seimen #Niku Gasane #Dashi Tamaki

Savoring Winter at Marugame Seimen: An Delightful Culinary Experience

As the cold winter settles in, Marugame Seimen, renowned for its commitment to handmade, freshly made Sanuki udon, is preparing to captivate diners with a delectable new winter menu. The star dishes include the much-anticipated 'Niku Gasane Tamago Ankake Udon' and the innovative 'Dashi Tamaki Nikudutsumi Udon', both debuting on January 14, 2026.

Marugame Seimen, headquartered in Shibuya, Tokyo, is recognized for its dedication to quality and crafting an extraordinary food experience. The appearance of Aya Ueto, a popular actress, in their new TV commercial promotes the restaurant's exquisite winter offerings, showcasing her delight while enjoying the 'Niku Gasane Tamago Ankake Udon'.

New Additions to the Menu

The Niku Gasane Tamago Ankake Udon combines freshly made udon noodles with a homemade egg ankake, tender beef, and flavorful combined meat to create a comforting dish perfect for chilling winter days. This dish reflects the restaurant's philosophy of layering flavors, bringing warmth and satisfaction in every bite.

On the same day, the new Dashi Tamaki Nikudutsumi Udon will also launch. This dish features a fluffy rolled egg filled with a mix of ground meats, carefully prepared and matched with the freshly made udon noodles, ensuring a silky and savory taste.

A Commercial Delight

The new TV commercial captures Ueto's charming expressions as she enjoys the udon. Filmed in a cozy restaurant setting while snow delicately falls outside, it begins with Ueto's radiant smile in front of a steaming bowl of udon. As the camera shifts, it showcases the noodle artisans expertly preparing hot, fresh noodles, leading to the arrival of the 'Niku Gasane Tamago Ankake Udon'. Ueto's delight upon tasting the dish is palpable, with an infectious smile as she notes, 'The layered flavors come rushing in!'

In the commercial, viewers will see the skilled noodle craftsmen, recognized as 'Men Shokunin', who have passed the company's rigorous training, preparing each bowl with care. The culmination of the spot sees both the Niku Gasane Tamago Ankake Udon and the Dashi Tamaki Nikudutsumi Udon displayed in a vibrant finish, promising an exhilarating gastronomic experience this winter.

The behind-the-scenes footage further reveals Ueto's genuine enjoyment of the two featured dishes, alongside a candid interview where she discusses the importance of care and attention in everyday life, such as the meticulous way she folds her laundry to prevent messiness.

Why You Should Try It

The Niku Gasane Tamago Ankake Udon is crafted with care, featuring 100% domestic wheat, salt, and water. The chewy texture of the udon complements the serene, slow-cooked beef and flavorsome meat mix, all harmonized within the freshly made egg sauce. This comforting bowl can become a winter staple, too enjoyable to resist, as noted by Ueto herself.

In addition to these wonderful offerings, Ueto encourages everyone to visit their nearest Marugame Seimen and rediscover the warmth of handmade udon.

About Marugame Seimen

With the expressive slogan, 'This udon is alive!', Marugame Seimen strives to provide customers with not just food but a heartfelt experience. Every store acts as its own noodle shop, focusing on freshness and quality by making noodles daily from carefully selected ingredients. The seasonal offerings, especially during the winter, spotlight the commitment to craftsmanship and the meticulous effort of every 'Men Shokunin' working tirelessly to serve the best udon.

For those interested in a more behind-the-scenes look, the company also maintains an active presence on YouTube, where they share insightful content about their dishes and cooking processes.

As winter approaches, now is the perfect time to relish mouthwatering, handmade udon and experience the warmth that Marugame Seimen passionately delivers to every bowl.