O Positiv Health Expands to Over 2,100 CVS Locations
O Positiv Health, a leader in women's hormonal and vaginal health, has successfully broadened its retail footprint by announcing a significant partnership with CVS Health. As of June 10, 2025, O Positiv's renowned products will be accessible in over 2,100 CVS locations across the United States, making it more convenient for women to find effective health solutions without the hassle of long trips to specialized shops.
Initially launched at 700 CVS stores earlier this March, this extensive rollout represents a substantial increase in product availability. This advancement signifies O Positiv's commitment to enhancing women's access to health products specifically designed for hormonal, vaginal, and menopausal wellness, which have been historically overlooked in the market.
Brianna Bitton, co-founder of O Positiv, voiced her enthusiasm about the expansion, stating, "CVS is where so many women turn for everyday care—and that's exactly where we want to show up for them. Expanding our presence in over 2,100 stores means more women can access products that are OB/GYN-recommended, effective, and designed for their real needs."
The expanded retail presence includes six of the brand's most in-demand products:
- - URO Vaginal Probiotic – Not only ranked as the top vaginal probiotic in the U.S., but also highly recommended by OB/GYNs.
- - URO Urinary Tract Capsule – A dependable option for supporting urinary tract health and comfort.
- - FLO PMS Relief Gummy – The leading option for PMS relief, designed for effective symptom management as recommended by healthcare professionals.
- - FLO PMS Complete – A quick-relief solution for various PMS symptoms, such as headaches and fatigue.
- - MENO Menopause Relief Gummy – The #1 OB/GYN-recommended solution for menopause relief.
- - MENO Vaginal Moisture Supplement – A trusted product to enhance vaginal moisture and improve sexual function.
The impressive growth in retail distribution follows a remarkable year for O Positiv Health, characterized by their prior launches at Walmart and current expansions at Target, solidifying their presence as a key player in omnichannel wellness. This surge in popularity reflects a larger shift in consumer behavior, with more individuals seeking accessible yet effective health solutions.
O Positiv has positioned itself as a trailblazer in addressing women's health issues, countering longstanding taboos and providing reliable support for various health concerns—including vaginal, skin, digestive, menstrual, and menopausal health. With a commitment to fostering women's health awareness, O Positiv collaborates closely with organizations like the American Cancer Society, and even acts as the primary sponsor of their annual 5K walk in Santa Monica, California.
O Positiv Health’s approach focuses on harnessing scientific research and clinical backing to deliver products that women can trust. Their dedication is evident through the staggering number of five-star reviews, boasting over 25,000 across platforms such as their own website and Amazon.
In a world where convenience is paramount, O Positiv's latest expansion at CVS signifies a vital step toward ensuring women have easier access to the products essential for their health and well-being. As the brand continues to grow and innovate, consumers can expect O Positiv to be at the forefront of women's health solutions for years to come. For further information about their offerings, visit
www.opositiv.com.