Exciting Collaboration Between Yakuza and Supaiman
As fans eagerly await the latest entry in the popular Yakuza game series, the announcement of a collaboration between the game and the beloved Okinawan snack, Supaiman, has ignited excitement across the gaming community. Set to release on February 12, 2026,
Yakuza Kiwami 3 or
Yakuza 3: Dark Ties, will prominently feature Supaiman, effectively blending the game’s narrative with a touch of local flavor from Okinawa.
The inclusion of Supaiman within the game serves not only as a nod to the region's culture but also as a clever marketing tactic aimed at engaging a wider audience. As players navigate through the picturesque streets of Okinawa, they will encounter various references to Supaiman, including shop signs and even interactive healing items like
Supaiman Tanenuki Ume Candy. The synergy between gaming and local heritage is becoming an influential aspect of marketing strategies for cultural products.
In-Game Appearances
One of the standout features of this collaboration is the introduction of Supaiman in various forms throughout the game. Beyond in-game items, players will also be able to dress the protagonist, Kazuma Kiryu, in a Supaiman costume for the first time. This engaging blend of gaming and local culture creates an innovative player experience and promotes Okinawa's iconic snack in a novel way. The sense of humor associated with Supaiman offers comic relief against the backdrop of the intense storylines Yakuza is known for.
Besides Supaiman’s distinct appearance, several local Okinawan businesses will make appearances in the game, enriching the narrative and further emphasizing the game’s roots in Okinawa’s real-world culture.
Limited Edition Products
In conjunction with the game release, two special edition packaging designs of Supaiman Tanenuki Ume Candy will be available. One packaging will feature a powerful visual of the game's protagonists, Kazuma Kiryu and
Yoshitaka Mine, while the other will showcase Kiryu in a Supaiman costume, highlighting the unique collaboration.
Standard Version Packaging
- - Product: Yakuza x Supaiman Tanenuki Ume Candy (Standard Version)
- - Release Date: February 12, 2026
- - Content: Eight pieces
- - Suggested Retail Price: 200 yen (excluding tax)
- - Sales Locations: Don Quijote, UNY, and the official online store of Uema Confectionery.
- - For Inquiries: TEL 098-840-6000
Okinawa Limited Version Packaging
- - Product: Yakuza x Supaiman Tanenuki Ume Candy (Okinawa Limited Version)
- - Release Date: February 12, 2026
- - Content: Eight pieces
- - Suggested Retail Price: 200 yen (excluding tax)
- - Sales Locations: Okinawa Family Mart, Uema Confectionery, Supaiman Shops, and the official online store.
- - For Inquiries: TEL 098-840-6000
Exclusive Apparel Collection
To celebrate this collaboration, a limited edition T-shirt will also be released, featuring Kazuma Kiryu donning a Supaiman costume on the front. The shirt combines logos from both Yakuza and Supaiman, creating an eye-catching design that perfectly mixes the essence of both brands.
T-Shirt Details
- - Product Name: Yakuza x Supaiman Collaboration T-Shirt
- - Release Date: February 12, 2026
- - Size Options: M, L, XL
- - Suggested Retail Price: 4,000 yen (excluding tax)
- - Sales Locations: Uema Confectionery, Supaiman Shops, and the official online store (tentative).
- - For Inquiries: TEL 098-840-6000
About Yakuza's Legacy
Since its inception in 2005, Yakuza has aimed to captivate adults with its deep, dramatic storytelling. Developed by Yakuza Studio in Japan, the game leads players through a gripping narrative filled with crime and relationships in Japan's underworld. The games blend serious storytelling with various adult-themed mini-games, offering layers of entertainment that attract a broad audience.
About Uema Confectionery
Founded in 1966, Uema Confectionery transformed from a wholesale candy business into a manufacturer of dried plums with their flagship product, Supaiman. Recognized as Japan's first dried plum producer, Uema has successfully evolved a local Okinawan snack into a nationwide favorite. Through strategic collaborations, such as those with characters like Chii-kawa and Super Mario, Uema showcases its strong brand identity and continues to delight consumers across generations.
With this exciting collaboration, fans can look forward to experiencing Yakuza like never before, enjoying a taste of Okinawa while diving into immersive gameplay.
Visit their official website for more updates:
Uema Confectionery Website.