#Japan #Shibuya #PLAY #STREAKS #Video Market

PLAY's Strategic Acquisition of Video Market

In a significant development in the media landscape, PLAY, headquartered in Shibuya, Tokyo, has successfully acquired 100% of the issued shares of Video Market, a consolidated subsidiary of MTI. This transaction is set to finalize on February 6, 2026, effectively making Video Market a wholly-owned subsidiary of PLAY.

The Purpose behind the Acquisition

Video Market operates under the mission to create optimal video distribution by providing a comfortable user experience. By negotiating partnerships with Video on Demand (VOD) services, it aims to revolutionize how video content is delivered to audiences. Conversely, PLAY upholds a vision centered on enriching people's lives through the dissemination of value via video content.

Over the years, PLAY has established itself as a robust player in the media domain, offering a variety of video streaming solutions. Their platforms, including STREAKS and ULIZA, are designed to optimize Over-The-Top (OTT) content delivery workflows. These solutions have powered more than 13.2 billion plays and supported over 35,000 live streams annually, showcasing PLAY's technical prowess in video content distribution.

Merging Technologies for Growth

With this acquisition, PLAY aims to integrate its technology with that of Video Market, enhancing distribution efficiency and establishing a solid business cycle. This merger also leverages Video Market’s connections with approximately 400 content providers, accelerating the deployment of TVOD solutions and enhancing both companies’ market positions.

PLAY is poised to create synergies between its technological capabilities and Video Market's assets, thereby driving user experience improvements and furthering business growth. By combining resources and knowledge, both entities strive to enhance viewer engagement and expand their offerings in the competitive media landscape.

Key Details of the Acquisition

• - Total shares acquired: 100% of Video Market's issued shares by PLAY.
• - Subsidiary relationship: Post-acquisition, Video Market will operate as a consolidated subsidiary of PLAY.

Overview of Video Market (as of December 31, 2025)

• - Company Name: Video Market Co., Ltd.
• - Location: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
• - CEO: Hiroshi Izumi (Chairman) and Keiichi Onodera (President)
• - Business Focus: Video distribution and digital transformation (DX) solutions for video content.
• - Capital: 100 million yen
• - Established: June 17, 2005
• - Website: Video Market

Company Overview of PLAY

• - Company Name: PLAY, Inc.
• - CEO: Kazumichi Kuroda
• - Business Focus: Video solutions and services
• - Established: March 16, 2010
• - Location: 1-21-1 Dogenzaka, Shibuya-ku, Tokyo
• - Website: PLAY

Contact Information

For media inquiries regarding this press release, please contact:
PLAY Public Relations
Tel: 03-5784-8066
Fax: 03-5784-8071
Email: [email protected]

In conclusion, this acquisition marks a pivotal moment for both PLAY and Video Market, aiming to reshape the future of video content distribution in Japan.