IQBAR Launches Innovative PB&J Protein Bites at Sam's Club for Healthier Snacking

A Delicious and Nutritious Reimagining of a Classic Favorite

IQBAR, a brand known for its commitment to healthy snacking, has taken a nostalgic favorite—peanut butter and jelly—and transformed it into a convenient protein-packed treat. Starting March 18, 2026, the new PB&J Protein Bites will be available at Sam's Club across the nation, aiming to provide consumers with a wholesome snacking option that doesn’t compromise on taste.

These bites come in two delightful flavors—Strawberry PBJ and Blueberry PBJ—and are presented in a 15-count variety pack priced at $9.98. To meet the demands of health-conscious consumers, these vegan snacks are rich in nutrition, featuring 5 grams of plant-based protein, 5 grams of fiber, and only 1 gram of sugar. They are also certified gluten-free, kosher, and verified by the Non-GMO Project, making them a great choice for a wide array of dietary preferences.

The Nutritional Edge

Each bite of this new product is not only enjoyable but also packed with brain-boosting ingredients. The inclusion of magnesium, lion's mane, vitamin E, MCTs, and flavonoids is designed to enhance focus, mental clarity, and sustained energy levels, supporting busy lifestyles. This makes PBJ Protein Bites suitable for a variety of occasions—from quick breakfasts to nutritious snacks during long days and post-workout replenishment.

Expansion of the Product Line

IQBAR's CEO and Founder, Will Nitze, expressed excitement about the launch, stating, "At IQBAR, we're constantly challenging ourselves to make everyday snacking smarter and more accessible. The PBJ Protein Bites deliver real nutritional value in a classic flavor people know and love." This product is just one facet of IQBAR's larger strategy to redefine snacking by offering science-backed nutrition that supports cognitive and physical performance.

The launch of the PBJ Protein Bites marks a new chapter for IQBAR, which has been steadily growing since its inception in 2018. The brand's retail presence is projected to see significant growth, with a 238.6% increase anticipated between 2023 and 2026. This surge is attributed to an expanding consumer demand for healthier, whole-body nutrition, particularly products high in fiber and protein.

A Convenient Option for All

The portable nature of these snacks means that they can be enjoyed anywhere—whether you're commuting, traveling, or simply managing a packed schedule. The bites do not require refrigeration, further adding to their convenience as a go-to snack for those on the move.

As IQBAR continues to innovate within the health food space, the company aims to make functional nutrition more accessible. The new PBJ Protein Bites can also be purchased online at IQBAR's website starting April 7, with expectations to roll out to additional retailers shortly thereafter.

For more information about IQBAR and its growing range of products, please visit IQBAR.com or connect with the brand on Instagram @IQBAR.

By revamping traditional favorites like peanut butter and jelly into nutritious and convenient snack options, IQBAR is fundamentally changing how consumers think about snacking. With a commitment to quality and health, the brand is paving the way for a smarter snacking future.